Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Strategic Connections: Using Social Networks to Restructure the IT Department at MWH (A)
Cross, Rob; Gulas, Vic; Parker, Andrew; Vigneux, Teri; Halliday, AmyCase DARDEN-S-0112-EStrategyIn this first in a series of cases on organizational network analysis (ONA), Vic Gulas, the new head of IT at the engineering consulting firm MWH Consulting, is charged with turning a geographically organized department into one organized by function. He knows that the success of the reorganization will depend on effective collaboration, but he cannot get a sense of what collaborative relationships do and do not exist by looking at a formal organ...Starting at €8.20
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Strategic Connections: Using Social Networks to Restructure the IT Department at MWH (B)
Cross, Rob; Halliday, Amy; Gulas, Vic; Parker, AndrewCase DARDEN-S-0153-EStrategyIn this, the second in a case series on organizational network analysis (ONA), Vic Gulas, the new head of IT at the engineering consulting firm MWH Consulting, is charged with turning a geographically organized department into one organized by function. He knows that the success of the reorganization will depend on effective collaboration, but he cannot get a sense of what collaborative relationships do and do not exist by looking at a formal org...Starting at €5.74
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCase DARDEN-S-0412StrategyTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340StrategyThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340-EStrategyThis public-sourced case uses Apple Inc. (Apple) and its Mac line of personal computers to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In the spring of 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktop and laptops broadly, and the Mac specifically? The case ...Starting at €8.20
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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Farris, Paul W.; Kang, Eric; Mitchell, JordanCase DARDEN-M-0695-EMarketingThe Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Porsche seems to struggle between what an executive calls the "pull of the market" and the "tug of brand equity." This case provides an opportunity for students to analyze the optimal breadth of a product line that will balance sales, profitability, de...Starting at €8.20