Darden University of Virginia (USA)
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Started as Crew (B): Darlene Calhoun and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0309-EBusiness Ethics and Corporate Social ResponsibilityMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Starting at €5.74
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Worlds Collide: Work; Life; and Social Media
Powell; Elizabeth A.; Goldberg; Rebecca; Kumar; SeanCase DARDEN-BC-0267-EKnowledge and CommunicationWhile some cases may focus on using social media to advance the interests of a business or brand; this case is best positioned as a springboard for exploring social media as it may coexist with or be embedded in organizational life. The case depicts a challenge for a young direct report; a relatively inexperienced manager; and the manager’s supervisor when the direct report reveals a passionate political opinion on Facebook and unwittingly links ...Starting at €8.20
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Arcadia Medical Center: Emergency Department Crowding (A) and (B) - Teaching Note
Chao; Raul O.; Goldberg; RebeccaTeaching Note DARDEN-OM-1468TN-EService and Operations ManagementTeaching note for product OM-1468Starting at €0.00
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Started as Crew (A): Jan Fields and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0308-EBusiness Ethics and Corporate Social ResponsibilityMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Starting at €8.20
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Started as Crew (C): McDonald's Strategy for Corporate Success and Poverty Reduction
Werhane, Patricia H.; Wolfe, Regina; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0310-EBusiness Ethics and Corporate Social ResponsibilityFrom the early 1970s to the beginning of the 21st century, multinational corporations (MNCs) had increasingly participated in the reduction of poverty as part of their business strategies. Such participation reflected an increasing awareness of the widening gap between rich and poor across the globe. McDonald’s Corporation, despite myriad criticisms directed at it about dead-end jobs and the detrimental effects of fast food, had defied norms, how...Starting at €5.74
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Procter & Gamble: Children's Safe Drinking Water (B)
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0315-EBusiness Ethics and Corporate Social ResponsibilityIn 1999, P&G purchased - through the acquisition of Recovery Engineering in a $265 million deal - PUR Water Filtration System, a point-of-use water filtration system. The PUR water filtration system used a combination of the flocculant iron sulfate, an agent that caused particles suspended in water to bind and form sediment, and calcium hypochlorite (chlorine), a disinfectant. After acquiring the product, P&G began to develop and expand it. With ...Starting at €5.74