Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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The Oxcel Endowment and Socially Responsible Investing
Evans, Richard B.Case DARDEN-F-1659-EFinanceCollege trustees are considering investing a portion of the endowment in a socially responsible investment fund. Recent market events and the poor performance of the endowment have caused the trustees to question their decisions regarding the managers employed by the endowment and the policies and procedures of the endowment itself. To help with the decision, the board examines return data for three investment funds.Starting at €8.20
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Pittinos Financial Advisors, LLC - Teaching Note
Lipson, Marc L.; Evans, Richard B.Teaching Note DARDEN-F-1599TN-EFinanceTeaching note for product F-1599Starting at €0.00
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Liquidity, Mutual Fund Flows, and ReFlow Management, LLC - Teaching Note
Evans, Richard B.Teaching Note DARDEN-F-1600TN-EFinanceTeaching note for product F-1600Starting at €0.00
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Research Affiliates - Teaching Note
Evans, Richard B.Teaching Note DARDEN-F-1662TN-EFinanceTeaching note for product F-1662Starting at €0.00
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CornerStone Partners - Teaching Note
Evans, Richard B.Teaching Note DARDEN-F-1677TN-EFinanceTeaching note for product F-1677Starting at €0.00
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Alpha Architect: Is Momentum Losing Steam?
Evans, Richard B.; Sesia, AldoCase DARDEN-F-1977FinanceThe case explores the momentum investment strategy of AlphaArchitect, a boutique asset management firm. The protagonist, Wes Grey the CEO of AlphaArchitect, is preparing a potential client presentation for Lochen Capital, a multi-family office. Lochen has traditionally focused on value-investing and as a result the presentation needs to compare and contrast the two styles. The case introduces students to the simplest of quantitative investing ...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20