Darden University of Virginia (USA)
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Zappos Customer Loyalty Team - Teaching Note
Laseter, Timothy M.; Kraft, Tim; Metz, JoshuaTeaching Note DARDEN-OM-1452TN-EService and Operations ManagementTeaching note for product OM-1452Starting at €0.00
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Tork Corporation: Competitive-Cost Analysis - Teaching Note
Laseter, Timothy M.; Metz, JoshuaTeaching Note DARDEN-OM-1171TN-EService and Operations ManagementTeaching note for product OM-1171Starting at €0.00
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool - Teaching Note
Fairchild; Gregory B.; Rourke; BradTeaching Note DARDEN-ENT-0176TN-EEntrepreneurshipTeaching note for product ENT-0176Starting at €0.00
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20