Darden University of Virginia (USA)
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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Supplier Development at SysInteg (A)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1355-EService and Operations ManagementAn intern in the Supplier Development department at XS Inc. is participating in a two-day Value Stream Mapping (VSM) event at SysInteg. As this is XS’s first time sponsoring an improvement initiative led by a third party, it is under tight scrutiny by XS corporate-level senior management. XS considered this an opportunity to deploy external lean experts to convince some members of senior management who were skeptical about the lack of oversight o...Starting at €8.20
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Supplier Development at SysInteg (B)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1363-EService and Operations ManagementThis file contains the Future State Map created at the Value Stream Mapping event. A teaching note (OM-1355TN) is available.Starting at €5.74
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Value Stream Mapping at SysInteg (A)
Karri, Chitanya; Landel, Robert D.Case DARDEN-OM-1369-EService and Operations ManagementThis case focuses on the application of Value Stream Mapping as a means of identifying waste in a supplier's logistics- services activities. Students are given the information needed to construct a Value Steam Map, identify value-added and non-value-added activities, and develop opportunities for reaching 50% improvement in throughput time. It is based on the case Supplier Development at SysInteg (A) UVA-OM-1355, about a summer intern in the Supp...Starting at €8.20
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Managing Change in Operations
Landel, Robert D.; Goldberg, RebeccaTechnical Note DARDEN-OM-1376-EService and Operations ManagementThis note's focus is how the robustness of an organization may be due in large part to its ability to build a continuous-improvement cycle solidly into the infrastructure of its culture and operations. Students will learn that when internal or external pressures cause a company to undertake an operational improvement process such as Six Sigma or Lean, managing the human aspects of implementation is critical and utilizing the appropriate tools and...Starting at €8.20
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Six Sigma at the University of Virginia Medical Center (B): Discharge Cycle Time, 2003-04
Landel, Robert D.; Goldberg, RebeccaCase DARDEN-OM-1378-EService and Operations ManagementIn this case, students are asked to evaluate the study design and determine the next steps in implementing an enterprise-wide solution to delayed patient discharge time in two units at a medical center. A second Six Sigma study is repeated in these two units with the goal of generating a set of best practices that can be expanded throughout the medical center.Starting at €5.74
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Wausau Equipment Company: A Lean Journey (C)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1383-EService and Operations ManagementThis file contains slides that show the elements chosen by the senior management and consultants to reengage and relaunch the lean journey at Wausau Equipment Company, following its original failed implementation and necessitated by implementation and acceptance problems at the management level. A teaching note (OM-1354TN) is available.Starting at €5.74
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Southeastern Mills: The Eighth Element?
Landel, Robert D.; Goldberg, Rebecca; Moon, AndrewCase DARDEN-OM-1393-EService and Operations ManagementAppropriate for courses in operations management and leadership. Owners and employees of this company spent considerable time and effort developing a unique, extremely successful high-performance work-place culture based on trust and a decentralized structure. Individuals and teams managed their areas with little direct supervision from middle and upper management. Some managers, based on sales opportunities with new, large, and demanding custome...Starting at €8.20