Darden University of Virginia (USA)
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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Defender Direct, Inc.: A Business of Growing Leaders
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0115-EEntrepreneurshipDefender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, ...Starting at €8.20
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James Abrams @ Clockwork Home Services, Inc.: Lessons from a Serial Entrepreneur
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0117-EEntrepreneurshipAppropriate case for students interested in entrepreneurship, growing a business, or developing a business model. The case presents the challenges that come with growth and examines the iterative entrepreneurial process across time and activities by following a serial entrepreneur as he builds three successful businesses within the same industry. It also reveals how he developed his business model.Starting at €8.20
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Trilogy Health Services, LLC: Building a Great Service Company
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0122-EEntrepreneurshipThis case is appropriate for teaching in the areas of entrepreneurship and managing the growth of smaller enterprises. It illustrates how an entrepreneur builds a premier service company by aligning culture, hiring practices, training, rewards, leadership, and business model.Starting at €8.20
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Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0139-EEntrepreneurshipThis case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.Starting at €8.20
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Southern Bancorp, Inc.: Reviving the Rural Economy through Financial Products and Community Involvement
Fairchild, Gregory B.; Glinska, GosiaCase DARDEN-ENT-0203-EEntrepreneurshipThe case features Southern Bancorp, Inc. ("Southern"), a family of community development financial institutions (CDFIs) consisting of Southern Bancorp Bank, one of the largest and most profitable community development banks in the United States, and Southern Bancorp Community Partners, a nonprofit affiliate. Although the bank was expected to be profitable, the entire organization put community, not the financial interests of its shareholders, fir...Starting at €8.20
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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Corteva Agriscience: Communicating R&D Strategy to a Global Organization
West, June A.; Simko, Paul J.; Glinska, GosiaCase DARDEN-BC-0275-EKnowledge and CommunicationThis case explores Corteva Agriscience’s (Corteva’s) research and development (R&D) organization, and the work of Wendy Srnic, global leader of Integrated Field Sciences (IFS); Kate Irvin, Corteva’s R&D communications leader; Neal Gutterson, Corteva's chief technology officer; and the R&D leadership team (RDLT) to communicate Corteva's new purpose and strategy to approximately 5,000 R&D employees in more than 140 countries worldwide. Because Cort...Starting at €8.20
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Starting at €5.74
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00