IESE (España)
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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HR Analytics at Barney - Teaching Note
Alegre, InésTeaching Note ADT-42-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products is a multinational company based in Johannesburg, South Africa. The company's performance has got worse in the past couple of years and the different departments blame each other. A board meeting is taking place and the HR manager suggests that the decrease in performance might be due to employee demotivation and stress. The other board members tell the HR manager to provide data to back up his suggestion. The HR manager ...Starting at €0.00
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Introducción a las matemáticas
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-255Decision Analysis, EconomicsEsta nota técnica pretende dar un repaso a unos cuantos conceptos básicos de las matemáticas. Se refrescan algunas ideas de aritmética y porcentajes, así como ecuaciones y funciones de una variable. Al final, se adjuntan unos cuantos ejercicios sobre los temas tratados. Se trata de una nota técnica enfocada a alumnos que necesiten repasar conceptos básicos que se utilizarán en los cursos de análisis cuantitativo.Starting at €8.20
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Introducción a la estadística
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-256Decision Analysis, EconomicsEsta nota técnica repasa los conceptos más básicos de la estadística. Se introducen algunas medidas de centralidad (media y mediana), así como las medidas de variabilidad más utilizadas (varianza, desviación estándar y rango). Se trata de una nota enfocada a alumnos que necesiten repasar conceptos básicos que se emplearán posteriormente en los cursos de análisis cuantitativo.Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Recession in the Air - Teaching Note
Gómez, JavierTeaching Note ADT-27-EEconomics, Knowledge and CommunicationThe teaching note to accompany the case "Recession in the Air?" (AD-308-E). It outlines the possible steps that can be followed in the discussion of the problem and the introduction to logistic regression as a methodology.Starting at €0.00
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Basics of statistics
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-256-EDecision Analysis, EconomicsThis technical note reviews the most basic concepts of statistics. Some measures of centrality (mean and median) are introduced, along with the most commonly used measures of variability (variance, standard deviation and range). The note is intended for students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20
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Math skills warm-up
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-255-EDecision Analysis, EconomicsThis technical note reviews some basic concepts of mathematics. It brushes up some notions of arithmetic and percentages, and provides a brief review of equations and the functions of a variable. At the end, it includes a few related exercises. The note is aimed at students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20