IESE (España)
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Berlin Brandenburg International Airport - Teaching Note
Martínez de Albéniz, VictorTeaching Note PT-57-EService and Operations ManagementJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €0.00
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Análisis del riesgo crediticio en ICAX Bank and Trust
Chatburn, Lucy; Baucells Alibés, ManelCase AD-290Decision Analysis, EconomicsEl caso muestra el método utilizado por los bancos para establecer el cálculo del riesgo asociado a la cartera. El sistema está dividido en dos partes: la primera calcula el RAROC (Risk Adjusted Return on Capital) y la segunda parte establece el riesgo y rentabilidad asociado con toda la cartera de préstamos, asumiendo que parte del riesgo de morosidad está relacionado con tener en cuenta factores que afectan al riesgo, en este caso la economí...Starting at €8.20
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Advanced Water Solutions, Inc.
Chatburn, Lucy; Baucells Alibés, ManelCase AD-289-EDecision Analysis, EconomicsThe case describes the problem of how to arrange a combination of pipes into containers of fixed dimensions, each container also having a maximum space and weight allowance. This problem can be solved using linear programming (LP). The application of LP is not trivial because it requires a technique called column generation, or listing all the feasible combinations that might be used.Starting at €8.20
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Internacionalización de Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136Leadership and People Management, StrategyEl caso describe la competitividad y la estrategia del proveedor español de servicio de telecomunicación. Inicialmente, la compañía tenía un monopolio y operaba en el mercado español. Debido a la innovación tecnológica y a la desregulación del sector en muchos países, el entorno competitivo ha cambiado radicalmente. Esta nueva situación ha conducido a más competencia y a la aparición de compañías multinacionales. También se ha observado una proli...Starting at €8.20
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20
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The Horse Meat Crisis
Martínez de Albéniz, Victor; Chaturvedi, AadhaarCase P-1126-EService and Operations Management"We are only at the beginning of our legal process. Comigel will end up in a lot of legal processes going forward, I imagine. Comigel is the villain." Jari Latvanen, Findus Nordic CEO. "Our company was fooled. We were victims." Erick Leharge, Comigel CEO. It was Monday, February 4 when Findus group received the results from the DNA test that they had commissioned to ascertain the composition of meat in the beef lasagna they were supplying to ...Starting at €8.20
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Gestión de colas: Metodología básica para el análisis de colas
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441Service and Operations ManagementEsta nota técnica describe resumida la metodología para tratar de manera analítica y aproximada problemas de colas estocásticas. La nota es una guía para que el lector pueda seguir el procedimiento paso a paso. El documento complementa la nota técnica PN-427, donde se puede encontrar una descripción más detallada de los fenómenos de colas.Starting at €8.20