IESE (España)
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The Legacy
Lobanova A.; Baucells Alibés, ManelCase AD-302-ELeadership and People ManagementThe case illustrates, in the context of dividing a estate, the trade-off between efficiency (sum of benefits) and equality (distribution of benefits).Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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The Trust Game
Lobanova A.; Baucells Alibés, ManelCase AD-303-ECorporate Governance, Decision Analysis, EconomicsThe case has a long introduction highlighting the importance of trust for economic growth and the efficiency of companies. It then presents, using a pirate story, the trust game studied by experimental economists.Starting at €8.20
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Group Decision Making and Prediction Markets
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266-EInformation Technologies, Knowledge and CommunicationThis technical note explains how Internet based prediction markets work in many circumstances to produce reliable forecasts. It also discusses how to improve accuracy in prediction tasks performed by groups or committees.Starting at €8.20
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The Barcelona Mobile World Congress - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-32-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €0.00
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Toma de decisiones en grupo y mercados de predicción
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266Information Technologies, Knowledge and CommunicationEsta nota técnica explica cómo funcionan los mercados de predicción basados en Internet en diversas situaciones para realizar previsiones fiables. Asimismo, trata sobre cómo mejorar la precisión en las tareas de predicción realizadas por grupos o comités.Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20
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The Legacy - Teaching Note
Lobanova A.; Baucells Alibés, ManelTeaching Note ADT-24-EBusiness Ethics and Corporate Social ResponsibilityThis teaching note presents, in different steps, how to introduce in class and deal correctly with the efficiency-equity dilemma.Starting at €0.00
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The Barcelona Mobile World Congress
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-1-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €8.20