IESE (España)
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Cómo gestionar una crisis antes de sufrirla
González Herrero, AlfonsoArticle ART-2270MarketingNo hay sector ni empresa inmune a las crisis. Los accidentes, las huelgas o los problemas derivados de Internet, como el robo de datos, pueden dañar la reputación de las empresas. El impacto final de una crisis sobre la reputación y la cuenta de resultados depende, en gran medida, del modo en que la empresa afectada gestiona la comunicación con sus grupos de interés y de cómo circula la información a través de los medios de comunicación tradicio...Starting at €8.20
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How to Manage a Crisis Before It Hits
González Herrero, AlfonsoArticle ART-2270-EMarketingNo industry or company is safe from crisis. Every company's reputation is potentially vulnerable to accidents, strikes, cyberattacks or data theft. How well a firm's reputation and balance sheet hold up in a crisis will depend on how well the firm communicates with stakeholders and with traditional and online media. The old-style approach to crisis management was reactive: Companies hoped that nothing would go wrong and that, if it did, managemen...Starting at €8.20
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El proyecto Indego Africa (A): Génesis y lanzamiento de una empresa social competitiva
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCase BE-203Business Ethics and Corporate Social Responsibility, EntrepreneurshipMatt Mitro, un abogado especializado en finanzas de proyectos de un bufete internacional, y su padre, Tom Mitro, fundaron Indego Africa (Indego es un acrónimo de independencia, desarrollo y gobierno) el 21 de junio de 2007. Constituida como entidad sin ánimo de lucro en Texas pero centrada en África, su misión era empoderar económicamente a las mujeres de Ruanda. Matt optó por este tipo de persona jurídica para subrayar la misión social de la org...Starting at €8.20
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El proyecto Indego Africa (B): Génesis y lanzamiento de una empresa social competitiva
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCase BE-204Business Ethics and Corporate Social Responsibility, EntrepreneurshipStarting at €5.74
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The Indego Africa Project (B): Genesis and launch of a competitive social enterprise
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCase BE-204-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipPart B of the case The Indego Africa Project (A). Matt Mitro, a project finance attorney at an international law firm, and his father, Tom Mitro, founded Indego Africa on June 21, 2007. The organization (where "Indego" means "independence, development, governance") started as an Africa-centered nonprofit organization incorporated in Texas whose mission was to help Rwandan women by empowering them economically. Matt Mitro chose the nonprofit corp...Starting at €5.74
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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Uncertainty, a Manager's Natural Habitat
Álvarez de Mon Pan de Soraluce, SantiagoArticle ART-1445-ELeadership and People ManagementUsing case studies and his own experience of coaching a variety of professionals from the worlds of sport, the arts and management, the author explores the keys to embracing uncertainty, helping managers to lead a richer, more productive existence.Starting at €8.20
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El proyecto Africa Project (A y B): FInanzas
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCase BES-1Business Ethics and Corporate Social Responsibility, EntrepreneurshipMatt Mitro, a project finance attorney at an international law firm, and his father, Tom Mitro, founded INDEGO AFRICA (meaning INdependence, DEvelopment and GOvernance) on June 21, 2007. INDEGO started as an Africa-centered non-profit organization incorporated in Texas whose mission was to help Rwandan women through their economic empowerment. Matt chose the non-profit corporate form in order to emphasize the social mission and attract people to ...Starting at €8.20
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The Indego Africa Project (A): Genesis and launch of a competitive social enterprise
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCase BE-203-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipMatt Mitro, a project finance attorney at an international law firm, and his father, Tom Mitro, founded INDEGO AFRICA (meaning INdependence, DEvelopment and GOvernance) on June 21, 2007. INDEGO started as an Africa-centered non-profit organization incorporated in Texas whose mission was to help Rwandan women through their economic empowerment. Matt chose the non-profit corporate form in order to emphasize the social mission and attract people to ...Starting at €8.20
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Utilícese en caso de crisis
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyAunque planifiquemos, nadie está a salvo de las crisis. Hay que prepararse para gestionarlas antes, durante y después.Starting at €15.00