IESE (España)
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Rapid Growth Through Internationalization: Applus+
Kordecka, Izabela; Ricart, Joan EnricCase DG-1489-EStrategyThis case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requireme...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mango, socializando la moda - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso SM-1546 Mango, socializando la moda.Starting at €0.00
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Discovering What Makes Your Employees Tick
Sanchez-Runde, Carlos J.; Steers, Richard M.Article ART-1786-ELeadership and People ManagementThe temptation to employ managerial best practices in global organizations tends to disregard a vital component of sound management and outstanding employee productivity: the influence of culture. Research on work motivation, personal work values and job attitudes rarely takes cultural differences into account. Yet evidence exists to show that culture does play a substantial role in understanding worker behavior and satisfaction, not to mention c...Starting at €8.20
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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The Power of Global Thinking
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, MarketingThe world may be smaller, but the challenges are bigger. Managers need a new mindset that knows no bounds.Starting at €15.00
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El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00
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Mango, Socializing Fashion - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71-EStrategyTeaching note prepared as an aid for instructors in the classroom use of case SM-1546-E Mango, Popularizing Fashion.Starting at €0.00
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Rápida expansión vía internacionalización: Applus+ - Nota de instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45StrategyEsta nota del instructor se ha elaborado como ayuda en el caso DG-1489 "Rápida expansión vía internacionalización: Applus+".Starting at €0.00