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Cómo gestionar una crisis antes de sufrirla
González Herrero, AlfonsoArticle ART-2270MarketingNo hay sector ni empresa inmune a las crisis. Los accidentes, las huelgas o los problemas derivados de Internet, como el robo de datos, pueden dañar la reputación de las empresas. El impacto final de una crisis sobre la reputación y la cuenta de resultados depende, en gran medida, del modo en que la empresa afectada gestiona la comunicación con sus grupos de interés y de cómo circula la información a través de los medios de comunicación tradicio...Starting at €8.20
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How to Manage a Crisis Before It Hits
González Herrero, AlfonsoArticle ART-2270-EMarketingNo industry or company is safe from crisis. Every company's reputation is potentially vulnerable to accidents, strikes, cyberattacks or data theft. How well a firm's reputation and balance sheet hold up in a crisis will depend on how well the firm communicates with stakeholders and with traditional and online media. The old-style approach to crisis management was reactive: Companies hoped that nothing would go wrong and that, if it did, managemen...Starting at €8.20
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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Utilícese en caso de crisis
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyAunque planifiquemos, nadie está a salvo de las crisis. Hay que prepararse para gestionarlas antes, durante y después.Starting at €15.00
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Lifesaving Tools for Crisis Management
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyWhen a crisis flares up, nobody is safe. This dossier will help you to manage crises better – before, during and after.Starting at €15.00
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Hable un idioma común sobre el riesgo en TI
Westerman, George; Hunter, RichardArticle ART-1446Information TechnologiesPese a que los riesgos en TI pueden comportar variadas consecuencias, pocos directivos se sienten cómodos discutiendo sobre la gestión del riesgo tecnológico. El riesgo es incertidumbre, y su gestión exige a los directivos racionalizar una serie de compromisos muy complejos. El modelo presentado por los autores propone un lenguaje común para que directivos y responsables de TI puedan identificar, analizar y gestionar los riesgos en TI de una mane...Starting at €8.20
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Developing a Common Language About IT Risk
Hunter, Richard; Westerman, GeorgeArticle ART-1446-EInformation TechnologiesAlthough IT risk can have wide-ranging business consequences, few executives feel comfortable discussing it. Risk is uncertainty, and addressing IT risk seems to require making sense of complex technical issues. In reality, executive-level trade-offs around IT risk are managerial, not technical. The Four A Framework of Availability, Access, Accuracy and Agility provides a common language you and your IT managers can use to manage IT risks without...Starting at €8.20
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Leading in times of Uncertainty
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1-EDecision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementInternational experts highlight what you need to know - when you don't know what tomorrow might bring.Starting at €15.00