IESE (España)
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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HP 3D Printing (C)
Jané, JoanCase P-1181Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €5.74
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HP 3D Printing (A)
Jané, JoanCase P-1179Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €8.20
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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HP 3D Printing - Teaching Note
Jané, JoanTeaching Note PT-77-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing & Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&D). When...Starting at €0.00
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Henkel: A Digital Transformation Journey - Teaching Note
Jané, JoanTeaching Note PT-80-EInformation Technologies, Leadership and People Management, Service and Operations Management, StrategyThe case illustrates the digital transformation journey of the supply chain and manufacturing operations of Henkel Laundry & Home Care Division from 2011 until 2020. Dr. Dirk Holbach is the corporate senior vice president of supply chain, initiator, mastermind and sponsor of the digital transformation journey at Henkel. The case highlights success factors, failures and learning points from transforming global supply chain operations into an indus...Starting at €0.00
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Henkel: el viaje de la transformación digital
Jané, Joan; Ruiz, RafaelCase P-1186Information Technologies, Leadership and People Management, Service and Operations Management, StrategyEl caso muestra el proceso de transformación digital de la cadena de suministro y los procesos de fabricación de la división de Henkel Laundry & Home Care desde 2011 hasta 2020. El Dr. Dirk Holbach es el vicepresidente corporativo senior de cadena de suministro, creador, cerebro y mecenas del proceso de transformación digital en Henkel. El caso destaca los factores de éxito, los fallos y las lecciones de transformar las operaciones de la cadena d...Starting at €8.20
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20