IESE (España)
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Market Orientation
García Pont, Carlos; Rocha e Oliveira, PauloTechnical Note MN-371-EMarketingThe purpose of this technical note is to define the concept of market orientation, demonstrate the advantages and characteristics of a market-oriented company and propose some ideas to help companies develop their market orientation. Market orientation is one of the central concepts in marketing literature. It gives companies a competitive edge by helping them understand and respond to market demands effectively, enhancing the awareness of the c...Starting at €8.20
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Business in Brazil: Regulatory Environment
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloTechnical Note PN-503-EEconomics, Service and Operations Management, StrategyAn overview of the topic described in the document. The abstract will help the reader decide whether he or she is interested in consulting the document.Starting at €8.20
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Business in Brazil: Infrastructure
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloTechnical Note PN-502-EEconomics, Service and Operations Management, StrategyThis document is part of a series describing the benefits and challenges of doing business in Brazil. The focus of this particular document is on infrastructure.Starting at €8.20
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosTechnical Note MN-370-EInformation Technologies, MarketingIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Starting at €8.20