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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Negociación: Proceso de resolución de problemas y de creación de valor. Proceso
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-370Service and Operations ManagementEsta segunda parte se centra en el análisis del proceso negociador, distinguiéndose una serie de fases que es conveniente tener en cuenta para favorecer dicho proceso y obtener los resultados buscados.Starting at €8.20
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Negociación: Proceso de resolución de problemas y de creación de valor. Principios
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-369Service and Operations ManagementLa negociación, en una forma u otra, es consustancial a la función directiva. El término «negociación» se asocia generalmente a temas trascendentales como pueden ser los convenios colectivos o la compra-venta de empresas. Sin embargo, el mismo tipo de proceso se da en las relaciones diarias del directivo tanto con personas de su organización como con otras de fuera a quienes no puede imponer sus criterios pero cuya cooperación es vital. El objeti...Starting at €8.20
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Negotiation: The Process of Solving Problems and Creating Value. Principles (Portuguese Version, Brazil)
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-369-PBService and Operations ManagementNegotiation, one way or another, is part and parcel of an executive's job. The term "negotiation" is usually associated with weighty issues such as collective bargaining agreements or buying and selling companies. However, the same kind of process also occurs in executives' everyday interactions with people both inside and outside of their organizations. Although executives cannot impose their own criteria on the latter, enlisting their cooperati...Starting at €8.20
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Negotiation: The Process Of Solving Problems And Creating Value. Process (Portuguese Version, Brazil)
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-370-PBService and Operations ManagementPart two focuses on analyzing the negotiation process in order to distinguish a series of phases that should be taken into account to enhance the process and achieve the desired results.Starting at €8.20
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The KLM Approach to Alliances - Teaching Note
Mitchell, Jordan; Ozcan, Pinar; Ariño, AfricaTeaching Note SMT-61-EStrategyWhen it teamed up with Northwest Airlines in 1989, KLM became Europe's first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the major milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, Alitalia,...Starting at €0.00
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Negotiation: The Process of Solving Problems and Creating Value. Principles
Pascale, Richard Tanner; Roure Alomar, Juan Bautista AntonioTechnical Note PN-369-EService and Operations ManagementNegotiation, one way or another, is part and parcel of an executive's job. The term "negotiation" is usually associated with weighty issues such as collective bargaining agreements or buying and selling companies. However, the same kind of process also occurs in executives' everyday interactions with people both inside and outside of their organizations. Although executives cannot impose their own criteria on the latter, enlisting their cooperati...Starting at €8.20
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Alianzas: sumar para multiplicar
Cassiman, Bruno; Cordon, Carlos; Eisenhardt, K.M.; Ozcan, Pinar; Ramaswany, Venkat; Vollmann, ThomasDossier DOS-2Innovation and Change, Marketing, Service and Operations Management, StrategyMultiplique sus capacidades y cree más valor a través de la colaboración. El esfuerzo compartido tiene premio.Starting at €15.00
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Los lazos que harán despegar su empresa
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533StrategyLas alianzas estratégicas son idóneas para fortalecer la posición en el mercado, ganar capacidades y recursos nuevos y crecer y expandirse en tiempos de crisis. Muchas grandes empresas lo saben y les sacan un gran partido. Pero en el caso de las pequeñas, sin tantos recursos, ¿cómo puede forjar y gestionar una cartera de alianzas de alto rendimiento? Conseguir la cartera de sus sueños y gestionarla bien no es tan inalcanzable como parece si actúa...Starting at €8.20