IESE (España)
- Case
Coca Cola Spain: Branding 2.0
Collection: IESE (España)Ref.: M-1269-EPublished: Feb 16, 2012Format: PDFPages: 29Language: English - Case
Coca Cola España: Branding 2.0
Collection: IESE (España)Ref.: M-1269Published: Jan 31, 2012Format: PDFPages: 30Language: Spanish - Technical Note
What Lies Behind CEO Failure
Collection: IESE (España)Ref.: DPON-83-EPublished: Jun 22, 2010Format: PDFPages: 7Language: English - Case
I'm Old, Not an Idiot: A Retiree Against the Banks (B)
Collection: IESE (España)Ref.: DPO-782-EPublished: Sep 23, 2022Format: PDFPages: 7Language: English - Case
Monsanto y la Universidad Nacional de Córdoba (C): El precio de la mala reputación: La resolución
Collection: IESE (España)Ref.: DPO-800Published: Feb 8, 2023Format: PDFPages: 7Language: Spanish - Case
Monsanto y la Universidad Nacional de Córdoba (A): El precio de la mala reputación: La perspectiva universitaria
Collection: IESE (España)Ref.: DPO-798Published: Feb 8, 2023Format: PDFPages: 18Language: Spanish - Case
Monsanto and the National University of Córdoba (C): The Price of a Bad Reputation: The Resolution
Collection: IESE (España)Ref.: DPO-800-EPublished: Feb 8, 2023Format: PDFPages: 7Language: English - Article
La caída de los dioses
Collection: IESE (España)Ref.: ART-1648Published: Mar 15, 2010Format: PDFPages: 8Language: Spanish - Article
How the Mighty Are Fallen
Collection: IESE (España)Ref.: ART-1648-EPublished: Mar 15, 2010Format: PDFPages: 8Language: English - Article
Adding Social Media to the Marketing Mix
Collection: IESE (España)Ref.: ART-1968-EPublished: Jun 15, 2011Format: PDFPages: 8Language: English