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Cómo gestionar una crisis antes de sufrirla
González Herrero, AlfonsoArticle ART-2270MarketingNo hay sector ni empresa inmune a las crisis. Los accidentes, las huelgas o los problemas derivados de Internet, como el robo de datos, pueden dañar la reputación de las empresas. El impacto final de una crisis sobre la reputación y la cuenta de resultados depende, en gran medida, del modo en que la empresa afectada gestiona la comunicación con sus grupos de interés y de cómo circula la información a través de los medios de comunicación tradicio...Starting at €8.20
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How to Manage a Crisis Before It Hits
González Herrero, AlfonsoArticle ART-2270-EMarketingNo industry or company is safe from crisis. Every company's reputation is potentially vulnerable to accidents, strikes, cyberattacks or data theft. How well a firm's reputation and balance sheet hold up in a crisis will depend on how well the firm communicates with stakeholders and with traditional and online media. The old-style approach to crisis management was reactive: Companies hoped that nothing would go wrong and that, if it did, managemen...Starting at €8.20
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What Lies Behind CEO Failure
Capapé, Javier; Stein, GuidoTechnical Note DPON-83-ECorporate Governance, EconomicsManagement literature has no clear answer to the question of what causes CEO dismissal. Articles published over the last 30 years in journals such as The Journal of Finance, Journal of Financial Economics, Academy of Management and Journal of Management come to opposite conclusions. The same explanatory variables have been worked through time and again: CEO origin (insider-outsider); director selection; CEO age and length of service; company typ...Starting at €8.20
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La caída de los dioses
Stein Martínez, Guido; Capapé, JavierArticle ART-1648Leadership and People ManagementLa estadística dice que durante las recesiones se despiden el doble de CEO que en un período normal. Hoy, por tanto, muchos altos ejecutivos están perdiendo su trabajo. Pero esta última ola esconde una corriente de más alcance: en las últimas décadas el mandato medio de un CEO se ha reducido a la mitad. Y lo sorprendente es que los malos resultados explican menos de la mitad de relevos. No hay unanimidad entre los expertos sobre cuáles son los v...Starting at €8.20
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How the Mighty Are Fallen
Stein Martínez, Guido; Capapé, JavierArticle ART-1648-ELeadership and People ManagementCompanies statistically dismiss twice as many CEOs in bad economic times as in good. Certainly, many senior executives have lost their jobs lately. Yet this new wave of dismissals masks a deeper trend: In the past two decades, the average tenure of a CEO has halved, and yet, in fewer than half the cases, the reason for their departure was solely because of poor performance. Experts disagree on the reasons for CEO failure, but the variables can be...Starting at €8.20
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Utilícese en caso de crisis
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyAunque planifiquemos, nadie está a salvo de las crisis. Hay que prepararse para gestionarlas antes, durante y después.Starting at €15.00
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Lifesaving Tools for Crisis Management
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyWhen a crisis flares up, nobody is safe. This dossier will help you to manage crises better – before, during and after.Starting at €15.00
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¿Qué hay detrás del fracaso de los CEOs
Capapé, Javier; Stein, GuidoTechnical Note DPON-83Corporate Governance, EconomicsLas decisiones sobre la destitución de un CEO adolecen de fundamentos sólidos en la bibliografía científica. Revistas como Journal of Finance, Journal of Financial Economics, Academy of Management o Journal of Management han publicado artículos de conclusiones enfrentadas durante los últimos 30 años. Existe un conjunto de variables con poder explicativo que son estudiadas de manera recurrente. Variables como la procedencia del CEO ("insider-outs...Starting at €8.20