IESE (España)
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
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5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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El papel de la ética en el diagnóstico y la solución de problemas directivos
Calleja, Ricardo; Marín, SergioTechnical Note BEN-137Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementLa presente nota ofrece, de forma resumida, una visión de las tres perspectivas fundamentales que se ponen en juego durante la resolución de conflictos directivos: la descriptiva, la instrumental y la evaluativo-normativa. La ética empresarial revela que estas tres perspectivas se encuentran relacionadas entre sí, es decir, que la actitud que tengamos ante la realidad (perspectiva evaluativa) condiciona el tipo de diagnóstico que podamos hacer d...Starting at €8.20
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Responsible Innovation
Calleja, RicardoTechnical Note BEN-142-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeTechnological changes increasingly have companies in a leading role. A key aspect of managerial responsibility today is the responsibility for technological innovation. It is necessary to consider realistically the expectations that technological changes generate, in order to assess fairly the contributions of innovation, its influence on the configuration of mentalities and lifestyles, and the implications of technological changes for the distri...Starting at €8.20
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What Are Companies Responsible For Whom Should Executives Serve
Calleja, RicardoTechnical Note BEN-143-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People ManagementThis document compares the main existing models on a company's social responsibility, in their descriptive, instrumental and normative aspects, with the intention of giving a rigorous theoretical foundation to an eminently practical problem: whom do executives serve and what should their priority be? To do this, it briefly reviews the shareholder model, models of corporate social responsibility (CSR) and, specifically, the stakeholder model. Fina...Starting at €8.20
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Apple Inc. vs. the White House, or "Those Jobs Aren't Coming Back"
Calleja, Ricardo; Sánchez, BrunoCase BE-205-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyApple has developed a strong identity based on values of creativity, individual expression, emancipation, disruption, etc. Steve Job's successor, Tim Cook, is vocaly advocating for different social causes aligned with those values. However, it is doubtful whether Apple's policies and operations are truly consistent. A number of issues have been raised regarding Apple's tax paying policies, job destruction in the US, or cooperation with national s...Starting at €8.20
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Business Ethics, Step by Step
Calleja, Ricardo; Marín, SergioTechnical Note BEN-138-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementThis technical note is intended to serve as an introductory text to the Business Ethics course taught by Prof. Ricardo Calleja. Based on class discussion, the note presents the various attitudes that often occur among those taking a course on business ethics: distrustful, skeptical, pragmatic, compliant or reformist. Faced with these attitudes, the reader is invited to go one step further and see business ethics not as a burden, a set of demand...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20