IESE (España)
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Esasa (Española de Señalización del Automóvil, S.A.)
Fraguas, Rafael; García Pont, Carlos; Rodríguez-Llauder, María DoloresCase DG-1148Leadership and People ManagementStarting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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El "Netting". La compensación de flujos de fondos
Pié I.; Santomá, JavierTechnical Note FN-507FinanceEsta nota define el concepto de «netting», sus clases, bilateral, multilateral, de divisas. Describe la operativa del «netting» y discute sus ventajas y limitaciones.Starting at €8.20
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Bank Negotiation. Firm-Bank Balance Sheet and Profitability Measures
Pié I.; Santomá, JavierTechnical Note FN-527-EFinanceIn order to evaluate firm-bank relations, it is first necessary to evaluate the firm's financial needs, then its priorities and finally the profitability of the firm's business for the bank. This note examines four evaluative instruments: 1) The bank conditions card; 2) The banking business map; 3) The firm-bank balance sheet; and 4) The firm-bank income statement.Starting at €8.20
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Texcolsa
Pié I.; Santomá, JavierCase F-737-EFinanceThe CFO of a group of companies is considering centralizing certain administrative activities, including treasury management. The geographic dispersal of the group's production and sales activities and the different types of legal relationships within the group make this a complex challenge.Starting at €8.20
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Netting: Offsetting cash flows
Pié I.; Santomá, JavierTechnical Note FN-507-EFinanceThis note defines the concept of netting, including bilateral, multilateral and multi-currency netting. It describes how netting works and discusses its advantages and limitations.Starting at €8.20
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Massip, Coiffeurs & Image
Fraguas, Rafael; Vázquez- Dodero, Juan CarlosCase ASN-11Decision Analysis, Leadership and People ManagementUn peluquero de la zona alta de Barcelona, con vocación de estilista y bastante imaginación, se plantea dos problemas: la burocracia del papeleo interno de la peluquería y una retribución justa del personal que le permita ampliar un negocio a otros locales. Con oportunidad de unas nuevas tarifas y de la introducción de nuevos servicios de mayor valor añadido, parece ser el momento de mecanizar la administración e implantar un sistema de compensac...Starting at €8.20
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You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoTechnical Note ASNN-14-ELeadership and People ManagementManagers take decisions whose contents are the everyday work of the people they manage. By their very nature, managers deal with their subordinates' liberty; as such their decisions must be prudential. This case is based on the case from Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "You are not a Technician", ASNN8, IESE, 2005.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCase ASN-18-PPDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20