IESE (España)
- Article
Los puntos negros de la nueva Ruta de la Seda
Collection: IESE (España)Ref.: ART-2081Published: Mar 15, 2012Format: PDFPages: 8Language: Spanish - Case
GK: Building Businesses in India
Collection: IESE (España)Ref.: E-155-EPublished: Nov 29, 2012Reviewed: Oct 1, 2013Format: PDFPages: 13Language: English - Case
Aparkalo (B): Revised Business Plan
Collection: IESE (España)Ref.: E-209-EPublished: Jul 31, 2020Format: PDFPages: 37Language: English - Case
Aparkalo (C): Normal Crisis or Sudden Death
Collection: IESE (España)Ref.: E-210-EPublished: Jul 31, 2020Format: PDFPages: 2Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: PDFPages: 47Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: PDFPages: 9Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Format: PDFPages: 7Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish