IESE (España)
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Think You Have Power? Check Your Perceptions
Brion, SebastienArticle ART-2453-EDecision Analysis, Leadership and People ManagementThough talk of power makes some people uncomfortable, there's no doubt that it is vitally important in organizational contexts to influence others, perform your job and attain goals. Drawing upon extensive research from the field of organizational behavior and psychology, the author identifies six steps to gain power -- meaning control over some valued resource upon which others depend -- and then use that power for good, or for "pro-social ends....Starting at €8.20
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Fractus-3i: Negociando una nueva ronda de financiación (A): Información confidencial para el representante de Fractus
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-30EntrepreneurshipEl caso describe los antecedentes principales de la negociación de una ronda final de financiación entre un "start-up" de alta tecnología (Fractus) y una sociedad de capital riesgo (3i), centrándose en el impacto de la valoración sobre la tasa de dilución de la propiedad de la empresa.Starting at €8.20
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Power and Influence in the Virtual Business World
Altaras, Jordan; Brion, SebastienTechnical Note DPON-350-ELeadership and People ManagementThis technical note provides novel ideas and best practices for developing power in the virtual business world. Building upon the framework of the Power and Influence course, we provide insights for fostering virtual power by way of three lenses: personal, positional and relational. We will highlight learnings provided by both IESE alumni and current research on these three sources of power.Starting at €8.20
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Revitalizar Philips (A)
Ghemawat, Pankaj; Lupu, Raluca; Herlicq, Bruno; Nueno, PedroCase E-54EntrepreneurshipDespués de un 2000 brillante, Philips está haciendo frente a las dificultades de una ralentización económica mundial que ha golpeado duramente el sector de la tecnología particularmente, y al cambio de consejero delegado. En 2002, el presidente y consejero delegado de Philips, así como el equipo de la alta dirección, deben reformular su estrategia para revitalizar a la compañía.Starting at €8.20
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Royal Philips Electronics 2001
Herlicq, Bruno; Nueno, PedroCase E-33-EEntrepreneurshipThis case analyse the situation of the Philips Group in december 2000, at the end of the restructuration process led by Cor Boonstra since he was appointed CEO in 1996 and the strategy he developed during these 4 years.Starting at €8.20
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Primark: nubes en el horizonte?
Villanueva Galobart, Julián; Nueno, José Luis; Balmaseda, CarmenCase M-1386Entrepreneurship, Innovation and Change, MarketingCon unas ventas globales de aproximadamente $1,750 mil millones en 2018, la distribución de moda era uno de los sectores más grandes a nivel mundial. En la década de los 80, una nueva estrategia de fabricación llamada "respuesta rápida" (Quick Response, QR) revolucionó el sector; esta estrategia reducía el plazo de entrega de los pedidos y fue evolucionando hasta convertirse en el modelo de negocio de "moda rápida" (Fast Fashion, FF). Sin embargo...Starting at €8.20
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Positional Power: Diagnosing and Developing Positional Power
Brion, Sebastien; Salcedo, KatrinaTechnical Note DPON-357-ELeadership and People Management, StrategyPower, broadly defined as the ability to get things done, rests on three fundamental pillars: personal, relational, and positional power. Building all three sources of power is critical to achieving your objectives. This technical note focuses on positional power, which we define as the control over resources. Resources, in turn, are anything that you control within the organization that satisfy peoples' needs, including formal elements such as t...Starting at €8.20
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Cómo funciona la mente del directivo
de Santiago, Rafael; Iyengar, Sheena; Brion, SebastienDossier DOS-19Decision Analysis, Leadership and People Management, MarketingCada día nos vemos obligados a tomar múltiples decisiones. Conocer los mecanismos de nuestra mente nos ayudará a dar en el blanco.Starting at €15.00
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Adding Social Media to the Marketing Mix
Armelini, Guillermo; Villanueva Galobart, JuliánArticle ART-1968-EMarketingSocial media have rapidly gained share and attention among all kinds of consumers and companies, often at the expense of traditional media. Companies have started to redefine key aspects of their marketing mix. With advertising and online word of mouth competing for shrinking marketing budgets, many companies regard having an active presence in social media as a viable alternative to traditional advertising. Yet the authors believe this would be ...Starting at €8.20
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A Sacred Spirits Dilemma (B)
Delonca, Elodie; Brion, SebastienCase DPO-400-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne was appointed project manager of a new mining project in Central Africa. While potentially representing a 5% increase of the country¿s GDP and presenting promising benefits, it turned out that some of the production areas were worshipping places where local communities conducted sacred ceremonies to honor their sacred spirits. This topic ended up being the largest project bottlene...Starting at €5.74