IESE (España)
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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BMW: Currency Hedging 2007 - Teaching Note
Oleaga M.; Campa, Jose ManuelTeaching Note FT-73-EFinanceThe BMW Group continued to perform successfully in 2007 despite difficult conditions, by achieving record figures for sales volume and revenues. External factors continued to affect figures adversely. The ongoing weakness of the US dollar and the Japanese yen, the generally high cost of raw materials and less favorable financing conditions all continued to have a negative impact. This negative impact was increased by costs of market launches for ...Starting at €0.00
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Morgan Stanley 2005 - Teaching Note
Oleaga M.; Campa, Jose ManuelTeaching Note FT-72-ECorporate GovernanceThis case is designed in order to discuss if some practices of Morgan Stanley´s Board of Directors followed the best interest of shareholders and whether or not they comply with the good practices of the Corporate Governance Code.Starting at €0.00
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Morgan Stanley, 2005
Oleaga M.; Campa, Jose ManuelCase F-805-ECorporate GovernanceIn the fall of 2005, Miles Marsh, Morgan Stanley Lead Director, was looking at a series of requests from different groups of shareholders for proposals to be included in the agenda for the forthcoming Annual Shareholders meeting of Morgan Stanley. It had been a very eventful year at the company. During the spring of 2005, Zoe Cruz, a 24-year veteran of Morgan Stanleys Institutional Securities Group and Stephen Crawford, the Firm's Chief Adminis...Starting at €8.20
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BNP Paribas
Oleaga M.; Campa, Jose ManuelCase F-838FinanceA finales del año 2007, BNP Paribas era el segundo mayor banco de la Eurozona en capitalización bursátil y el primero por el total de activos. El Grupo empleaba a 150.000 personas, de las cuales 120.000 trabajaban en Europa, y tenía presencia en más de 85 países, entre los que destacaba su presencia en el mercado europeo y en EEUU. En Francia, BNP Paribas daba servicios de banca al por menor, a través de una red de 2.200 sucursales y cerca de 3...Starting at €8.20
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Royal Bank of Scotland
Oleaga M.; Campa, Jose ManuelCase F-837Finance, Service and Operations ManagementRoyal Bank of Scotland Group plc es una de las mayores empresas del mundo de servicios bancarios y seguros, con una capitalización bursátil de 44,4 millardos de libras esterlinas y un beneficio después de impuestos de 7,7 millardos al cierre de 2007. Sus oficinas centrales se encuentran en Edimburgo, aunque el grupo opera en todo Reino Unido, en Estados Unidos y resto del mundo a través de sus subsidiarias principales: The Royal Bank y NatWest. E...Starting at €8.20
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HSBC Holding, plc.
Oleaga M.; Campa, Jose ManuelCase F-836Finance, Service and Operations ManagementHSBC (Hong Kong and Shanghai Banking Corporation) Holdings es un banco global con oficinas centrales en Londres. Su red internacional está compuesta por 10.000 sucursales en 83 países, con actividades divididas en las siguientes regiones: Europa, Hong Kong, resto de Asia y Pacífico, incluyendo Oriente Medio y África, Norteamérica y América del Sur. Cuenta con una cartera de 128 millones de clientes, y a cierre de 2007 sus ingresos operativos ne...Starting at €8.20
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El arbitraje para la resolución de disputas empresariales
Oleaga M.; Campa, Jose ManuelTechnical Note FN-522FinanceVisión de la situación del arbitraje en España, y Europa, así como de su utilización para la resolución de disputas empresariales.Starting at €8.20