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Objectives Are SMART, Missions Are WISE
Rey, Carlos; Chinchilla, Nuria; Pitta, NunoArticle ART-3015-ELeadership and People ManagementFar from staying at the corporate level, missions are increasingly playing a cross-organizational role in companies. Entire divisions, teams and individual workers are setting their own missions across a growing number of firms. Welcome to management by missions (MBM), in which objectives stop being an end in and of themselves and are put to the service of a greater purpose. As the authors argue, while objectives are SMART (Specific, Measurable, ...Starting at €8.20
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Creating the Best Workplace on Earth
Goffee, Rob; Jones, GarethArticle HBS-R1305H-ELeadership and People ManagementNo organization can fulfill every hope and desire of its employees, so it helps to know which ones matter most to people. Goffee and Jones have identified the six most essential imperatives for creating an ideal work environment. Their insights come from surveys and interviews of hundreds of executives from all over the world. Few organizations embody all six attributes of the dream organization, many are difficult to achieve, and some even confl...Starting at €8.20
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The Paradox of Great Leadership (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0512ELeadership and People ManagementLeaders and followers both associate authenticity with sincerity, honesty, and integrity. It's the real thing--the attribute that uniquely defines great managers. But while the expression of a genuine self is necessary for great leadership, the concept of authenticity is often misunderstood, not least by leaders themselves. They often assume that authenticity is an innate quality--that a person is either genuine or not. In fact, the authors say, ...Starting at €8.20
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Leading Clever People (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0703DLeadership and People ManagementIt focuses on what overachievers can do to anticipate and prevent their own rough patches. Managing top talent isn't easy--but it's the most important job the majority of HBR readers have to do. And it can be done well. 2007 McKinsey Award winnerStarting at €8.20
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What's Stifling the Creativity at CoolBurst? (HBR Case Study and Commentary)
Wetlaufer, Suzy; Barker, Paul; Kets de Vries, Manfred F.R.; Jones, Gareth; McFadzean, Elspeth; Amabile, Teresa M.Article HBS-97511-ELeadership and People ManagementThis fictitious case study explores the challenges facing CoolBurst, a Miami-based fruit-juice company. For over a decade, CoolBurst had ruled the market in the Southeast. Why, then, are its annual revenues stuck at $30 million, and why have profits been stagnant for four years straight? CoolBurst's new CEO, Luisa Reboredo, knows that the company's survival--and her own--depend on the answers. Reboredo has succeeded former utilitarian CEO Garth L...Starting at €8.20
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Cuando el propósito falla
Chinchilla, Nuria; Pitta, Nuno; Loossens, RudiArticle HDBR-13Business Ethics and Corporate Social Responsibility¿Qué factores hacen que el propósito de una compañía fracase? Tras muchos años de trabajo aplicando metodologías para ayudar a empresas a marcarse un propósito claro y hacerlo realidad, los autores de este artículo han llegado a la conclusión de que la razón principal por la que falla el propósito, ya sea a nivel organizacional o personal, es la superficialidad. Pero ¿cuáles son las causas comunes que se encuentran en todas las organizaciones cua...Starting at €8.20
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Cómo romper los techos de cemento y de cristal
Chinchilla, Nuria; Jiménez, EstherArticle ART-2889Corporate Governance, Leadership and People ManagementEl futuro de las empresas globales depende de su capacidad para incorporar puntos de vista diversos a la alta dirección y aprovechar el gran talento y valor que aportan las mujeres. ¿Por qué entonces están tan poco representadas en los puestos de liderazgo corporativo? Este artículo expone las barreras que impiden su avance. También algunos de los pasos clave que pueden tomar las empresas no solo para atraer, cultivar y fidelizar el talento femen...Starting at €8.20
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Helping Women Thrive in Your Company
Chinchilla, Nuria; Jiménez, EstherArticle ART-2889-ECorporate Governance, Leadership and People ManagementThe future of global organizations depends on their ability to incorporate diverse perspectives in their top management teams and to harness the wealth of talent and value that women bring. So why are so few women represented in corporate leadership today? This article describes the barriers to progress and suggests some of the key actions that companies can take, not only to attract, cultivate and retain female talent but to create a balanced ec...Starting at €8.20
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En qué mejora la dirección por misiones a la dirección por objetivos
Rey, Carlos; Chinchilla, Nuria; Pitta, NunoArticle ART-3015Leadership and People ManagementLejos de ceñirse al nivel corporativo, las misiones están cada vez más presentes en toda la organización y crece el número de empresas en las que divisiones y empleados definen su propia misión. Llegamos así a la dirección por misiones (DPM), en la que los objetivos dejan de ser un fin en sí mismo para estar al servicio de un propósito superior. Los autores defienden que, mientras los objetivos son SMART, las misiones son WISE (amplias, inspirado...Starting at €8.20