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Cómo le afectará la automatización de su empresa
Pastor, Alfredo; Mercadal Dupree, BartoloméArticle ART-2918Economics, Leadership and People Management¿Le quitará un robot su empleo? Aunque la sustitución por máquinas es algo que ha preocupado a los trabajadores desde la Revolución Industrial, los cambios provocados por la computarización, la digitalización y la robotización se perciben como una amenaza más real que nunca. Un estudio señala que el 47% de los 400 millones de empleos que hay en Estados Unidos son de alto riesgo. Este artículo resume la última investigación sobre la materia con el...Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Newell Co.: Acquisition Strategy (Spanish Version)
Collis, David J.; Johnson, ElizabethCase HBS-718S17StrategyNewell es un fabricante de $ 1,5 mil millones y distribuidora de productos caseros y hardware de baja tecnología, orientados a servir a los compradores de volumen. En 1992, Newell está considerando dos enfoques para ampliar su línea de productos actual con las adquisiciones de Sanford Corporation, un fabricante de $ 140 millones y comercializadora de artículos de escritura y artículos de oficina, y Levolor, un fabricante de $ 180 millones de los ...Starting at €8.20
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Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal (Spanish version)
Collis, David J.; Johnson, ElizabethCase HBS-719S09StrategyCovers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Cooper Industries: estrategia corporativa (B)
Collis, David J.; Johnson, ElizabethCase HBS-706S12StrategyLleva a los estudiantes al día con respecto a una decisión reciente del presidente.Starting at €5.74
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Capturing Confectionery (D) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCase HBS-708S48StrategyIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Starting at €5.74
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To Acquire or Not to Acquire? An Update (Spanish version)
Alcacer, Juan; Collis, David J.; Furey, MaryCase HBS-712S07StrategyTo Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Starting at €8.20
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Digital Divide (Spanish Version)
Gupta, SunilCase HBS-514S18MarketingEn noviembre de 2010, Charles Henry, director de marketing de una importante empresa de bienes de consumo envasados, estaba tratando de convencer a sus altos directivos para mejorar la presencia digital de las marcas de la compañía, aumentando considerablemente su presupuesto de marketing en línea. Sin embargo, se enfrentó a una fuerte resistencia de muchos de sus colegas que cuestionaron el valor tangible de gasto digital.Starting at €8.20