IESE (España)
- Teaching Note
El programa de fidelización Mapfre Hogar - Nota del instructor
Collection: IESE (España)Ref.: MT-26Published: Jun 16, 2005Format: PDFPages: 15Language: Spanish - Case
El programa de fidelización Mapfre Hogar
Collection: IESE (España)Ref.: M-1183Published: Feb 1, 2005Format: PDFPages:Language: Spanish - Case
Mango, Socializing Fashion
Collection: IESE (España)Ref.: SM-1547-EPublished: Jul 30, 2010Format: PDFPages: 22Language: English - Case
Rapid Growth Through Internationalization: Applus+
Collection: IESE (España)Ref.: DG-1489-EPublished: Nov 3, 2005Format: PDFPages: 43Language: English - Technical Note
La importancia del juego interior en la venta consultiva
Collection: IESE (España)Ref.: MN-382Published: Jan 14, 2013Format: PDFPages: 15Language: Spanish - Teaching Note
Rapid Growth through Internationalization: Applus+ - Teaching Note
Collection: IESE (España)Ref.: DGT-45-EPublished: Dec 1, 2005Format: PDFPages: 17Language: English - Teaching Note
Mango, socializando la moda - Nota del instructor
Collection: IESE (España)Ref.: SMT-71Published: Jul 30, 2010Format: PDFPages: 16Language: Spanish - Teaching Note
Cadbury España: recuperando el liderazgo del mercado - Nota del instructor
Collection: IESE (España)Ref.: MT-27Published: Jun 5, 2007Format: PDFPages: 9Language: Spanish - Case
Iberia Plus
Collection: IESE (España)Ref.: M-1241Published: Feb 24, 2011Format: PDFPages: 27Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish