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IESE (España)
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Eye Care (A): A Business Manager Career
Cebrecos, Enrique; Stein, GuidoCase DPO-146-ELeadership and People Management, MarketingAlejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.Starting at €8.20
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Eye Care (C): Alejandro Lanzagora's Performance Assessment
Cebrecos, Enrique; Stein, GuidoCase DPO-166-ELeadership and People Management, MarketingIn February 2009 Alejandro Lanzagorta, a Business Manager at Eye Care, meets with the director of his business unit, Tiago de Vasconcelos, to discuss his annual performance assessment. In quantitative terms, Alejandro's sales results are better than expected, in fact, the best in the company. Opinions differ, however, over cost management, where Alejandro believes he has also exceeded expectations. The disagreement intensifies when the discussion...Starting at €5.74
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Eye Care (E): A Second Assesment
Cebrecos, Enrique; Stein, GuidoCase DPO-205-ELeadership and People ManagementIn February, as usual, Alejandro had his 2009 Global Perfomance and Development meeting with his superior, Tiago de Vasconcelos. His results had been very good: sales growth was 12.5%, reaching 100.3% of budgeted sales, above 98.1% of the business unit. In the new refractive line he had achieved 98%, compared to the average of 87%. Alejandro declared that communication had improved significantly, but even so he was nervous about his meetings with...Starting at €5.74
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Clínicas Buenavista: Information for the Medical Director
Stein, Guido; Cebrecos, EnriqueCase E-127-EService and Operations ManagementThe following Wednesday Dr. Mackay, medical director and major shareholder in the Clínicas Buenavista was to have a meeting with Alejandro Lanzagorta, Business Manager at Eye Care, to negotiate lens prices for 2009. He had already told him on the phone that the group's buying potential was 4,000 multifocal lenses and 8,000 monofocal lenses so he should make a suitable offer, as they want to finalize the decision as soon as possible. However they ...Starting at €8.20
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Eye Care (B): Changes
Cebrecos, Enrique; Stein, GuidoCase DPO-147-ELeadership and People Management, MarketingIn 2009 Alejandro was pondering on his future in the company and how he would be affected by the changes brought in by his boss, Vasconcelos, and at the same time wondering about the strange advice given him again by the Financial Director, also a friend of his, which was different from what he'd said four months earlier: "Be patient and hold on a little longer, but be careful not to slip on any banana skins you may find laid in your path."Starting at €5.74
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Yolanda Cruz in Health and Beauty (B)
Stein, Guido; Cebrecos, EnriqueCase DPO-300-ELeadership and People ManagementIn early 2012, Yolanda was appointed head of sales for the area of Catalonia, the second in size. It was a year marked by widespread fall in consumption; however, she exceeded the budget of 6,487,000 euros by 2%. She was also able to unite a team with three newcomers, whose hiring she had not had a say in, and about whom she had expressed personal reticence to her superior, Mónica Roig - she complained her preferences had not been taken into acc...Starting at €5.74
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Lentes multifocales de Eye Care: Información del Business Manager
Cebrecos, Enrique; Stein, GuidoCase E-128Marketing, Service and Operations ManagementEl lunes 12 de enero de 2009, El director médico de Buenavista acababa de llamar a Alejandro solicitando una oferta para 4.000 lentes multifocales DifraCare y 8.000 monofocales MonoCare. Después de meses de un cuidadoso trabajo de preparación, Alejandro Lanzagorta , Business Manager de Eye Care, empresa líder en el desarrollo y comercialización de productos ofálmicos, finalmente iba a lograr sentar a negociar al Dr Rud Mackay, director médico y ...Starting at €8.20
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Yolanda Cruz en Health & Beauty (A)
Stein, Guido; Cebrecos, EnriqueCase DPO-273Leadership and People ManagementJuan Carlos Rubio, who had extensive experience in managing sales teams, especially in the areas of conflict resolution, motivation and team leadership, had accepted Carmen Sotomayor's proposal to coach Yolanda over the next six months to help her develop her management skills and to assess whether she was suitable for the position. The following day, Montse Pla, head of potential assessment and talent development at H&B's Human Resources Departm...Starting at €8.20
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Yolanda Cruz en Health and Beauty (B)
Stein, Guido; Cebrecos, EnriqueCase DPO-300Leadership and People ManagementA principios de 2012, Yolanda fue nombrada jefa de Ventas de la Zona de Cataluña, la segunda en tamaño. Fue un año marcado por la caída generalizada del consumo; sin embargo, superó el presupuesto de 6.487.000 euros en un 2%; también supo cohesionar un equipo en el que se habían producido tres nuevas incorporaciones ajenas a su decisión, y acerca de las que, ante su superior, Mónica Roig, había mostrado reticencias personales: según ella, no se h...Starting at €5.74
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Eye Care (D): A Call from a Headhunter
Cebrecos, Enrique; Stein, GuidoCase DPO-170-ELeadership and People ManagementIn early April, Alejandro receives a phone call from Jorge Spivak, a headhunter specializing in the health care industry, who inquires about his professional situation and possible interest in a search he's doing. Alejandro asks about the possibilities of promotion and career development in the short term. Although he tries not to show it, this is more important for him than even salary issues.Starting at €5.74