IESE (España)
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
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How prepared is your business to make the most of AI?
Zamora, Javier; Herrera, PedroArticle ART-3222-EInformation Technologies, Innovation and ChangeAs a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend which roles and profiles to develop within your organization.Starting at €8.20
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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FC Barcelona: más que un club, más que datos
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206Information Technologies, Innovation and Change, StrategyA finales de la década de 2010, el Fútbol Club Barcelona se había convertido en uno de los clubs deportivos más importantes del mundo, cuyo éxito deportivo se acompañaba de unos ingresos que habían crecido a mucho en poco tiempo, rozando la cifra de los 1000 millones de euros. La organización del club había ido creciendo y adaptándose, a veces con dificultades, a la nueva realidad del fútbol, un gigantesco negocio global que ya no podía gestionar...Starting at €8.20
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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The Deliberate Speech Style: Primarily a Question of Identification
Leggett, Brian O'ConnorTechnical Note DPON-128-EKnowledge and Communication, Leadership and People ManagementIt was Barack Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was here that he successfully established a link with his audience, which gave people an opportunity to identify with him. For a successful deliberate speech, identification between speaker and audience is essential and is the principal element of its success. The note also deals with other issue...Starting at €8.20
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Styles of Oratory
Leggett, Brian O'ConnorTechnical Note DPON-96-EKnowledge and Communication, Leadership and People Management¿The orator should use the plain style to instruct, the grand style to move, the intermediate style to charm¿ Although the quote from Quintilian above gives us three distinct styles, most commentators have rolled them into two: the ¿forensic¿ and the ¿grand¿ styles. The forensic style gives much of its attention to directness and the particular. Such personalities as Margaret Thatcher, Helmut Schmidt, and Al Gore are modern examples of ¿forensic...Starting at €8.20
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Olapic on Amazon.com's Cloud
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Casa de América virtual: "Disfruta, descubre, piensa, ven"
Zamora, Javier; Díez, SusanaCase SI-183Information Technologies, Innovation and Change, Knowledge and CommunicationImma Turbau, directora general de Casa de América, se encontraba en su despacho, en la primera planta del Palacio de Linares, en la plaza de Cibeles de Madrid, revisando los últimos datos de seguimiento de audiencias de Casa de América Virtual. El festival VivAmérica acababa de concluir de forma exitosa; éste había sido el tercer festival desde que Turbau había asumido la dirección general y había impulsado el proyecto Casa de América Virtual. La...Starting at €8.20