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Hoja de ruta para ejecutar con éxito la estrategia
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127Strategy¿Cómo ejecutar la estrategia eficazmente? Según concluyen los autores tras analizar la literatura académica, cientos de casos empresariales y entrevistas a altos directivos, no basta con tomar decisiones económicas bien razonadas. Este artículo define el concepto de "liderazgo estratégico" tal y como lo entienden los profesores del departamento de Dirección estratégica del IESE. También presentan una hoja de ruta para ejecutar con éxito la estrat...Starting at €8.20
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Liderazgo estratégico: un plan de implantación para el director general
Ferraro, Fabrizio; Argüelles, José MiguelTechnical Note SMN-701StrategyEl liderazgo estratégico es la principal responsabilidad de los directores generales. Con liderazgo estratégico nos referimos a la responsabilidad de identificar los retos claves a los que se enfrenta la empresa, establecer un conjunto coherente de acciones con las que responder ante ellos y guiar a la organización a la hora de implementarlas. En esta nota técnica, ofrecemos un marco de referencia para organizar este proceso y sugerimos un modo d...Starting at €8.20
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The Trial of Business Ethics
Vaccaro, Antonino; Kusyk, SophiaTechnical Note BEN-128-EBusiness Ethics and Corporate Social ResponsibilityWhy are we so skeptical about business ethics? Why, whenever we mention corporate social responsibility during a casual conversation, a tight smile appears on the face of our interlocutor? In the following pages we will try to explore this impenitent disbelief which seems to affect managers, scholars, consumers, activists and even policy makers. We think that there are very good reasons for being skeptical about how business ethics and CSR are ...Starting at €8.20
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Corporate Social Responsibility Non-Financial Reporting Standards: Measurement, Metrics, Labels and Awards at a Glance
Kusyk, SophiaTechnical Note BEN-127-EBusiness Ethics and Corporate Social ResponsibilityThe purpose of this note is to give a quick glance at the different components of a non-financial system and it will briefly outline the basics of non-financial performance as commonly practiced in enterprises. The note explains the basic process of a non-financial performance system and the main standards that are currently applied.Starting at €8.20
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Funciones y gráficos
Ocáriz, JoséTechnical Note CN-202Accounting and ControlEsta nota pretende que aquellos alumnos procedentes de estudios de humanidades, y que desde los tiempo de su enseñanza secundaria no han tenido oportunidad de tratar temas matemáticos, recuerden algunos conceptos muy simples y sean capaces de manejarlos con soltura durante el curso de "Análisis Económico de Decisiones". Trata de variables y funciones, coordenadas y representaciones gráficas. Hace especial hincapié en las ecuaciones lineales de do...Starting at €8.20
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The Power of Global Thinking
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, MarketingThe world may be smaller, but the challenges are bigger. Managers need a new mindset that knows no bounds.Starting at €15.00
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Learning to Navigate the Rough Seas of Ethics
Kusyk, SophiaArticle ART-1788-EBusiness Ethics and Corporate Social ResponsibilityIs our reasoning sound when we justify using sweatshops in Asian countries, paying bribes to secure contracts, and tolerating social and environmental degradation based on the argument that everyone else is doing it, and if we dont, a competitor will? Doing business across borders presents a minefield of ethical dilemmas that many managers are ill-equipped to deal with. This article tackles three main myths surrounding cross-cultural management:...Starting at €8.20
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A Road Map for Successful Strategy Execution
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127-EStrategyHow do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more, as the authors find from their analysis of academic literature, hundreds of business cases and their interactions with top executives. This article defines their concept of strategic leadership, as developed by professors of the Strategic Management Department at IESE, and lays out a road map for s...Starting at €8.20
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Strategic Leadership: A Roadmap for the General Manager's Journey
Ferraro, Fabrizio; Argüelles, José MiguelTechnical Note SMN-701-EStrategyStrategic leadership is the core responsibility of general managers. By strategic leadership, the authors refer to the responsibility of identifying the key challenges for the company, outlining a coherent set of actions to respond to these, and guiding the organization in implementing those actions. This technical note provides a framework to organize this process and suggests a way of combining diverse tools that can help general managers to ca...Starting at €8.20
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Autobuses BCD
Ocáriz, JoséCase C-709Accounting and ControlAutobuses BCD, empresa dedicada al transporte de viajeros, se plantea el coste de un determinado viaje y la conveniencia o no de invertir en un nuevo autobús.Starting at €8.20