IESE (España)
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: pdfPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: pdfPages: 33Language: Spanish - Technical Note
La avaricia de los directivos: ¿causa o efecto : Reflexiones sobre el papel de los directivos en el cambio de rumbo de la sociedad
Collection: IESE (España)Ref.: BEN-136Published: May 3, 2017Format: pdfPages: 22Language: Spanish - Technical Note
Los agujeros negros y otros cambios disruptivos: El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables
Collection: IESE (España)Ref.: SMN-698Published: Apr 23, 2021Format: pdfPages: 26Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: pdfPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: pdfPages: 16Language: Spanish - Technical Note
Sesgos en la toma de decisiones
Collection: IESE (España)Ref.: PN-506Published: Feb 20, 2019Format: pdfPages: 4Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: pdfPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: pdfPages: 15Language: English - Exercise
Mejora de la satisfacción interna - Ejercicio
Collection: IESE (España)Ref.: PE-47Published: Nov 1, 1996Format: pdfPages: 0Language: Spanish