IESE (España)
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Santander and Formula One - Teaching Note
Villanueva, Julian; Ziskind, Julie MichelleTeaching Note MT-33-EMarketingTips and advice on teaching the Santander and Formula One caseStarting at €0.00
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Primark: £10 Ooh that's Expensive!
Ziskind, Julie Michelle; Villanueva, Julian; Nueno, José LuisCase M-1249-EMarketingOn August 5th, 2010, Paul Marchant, the CEO of the UK's wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London's Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers, was now generating profits of 1.7M/ week. The newest location of this unique vender would take up an astounding 85,000 ...Starting at €8.20
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Fiction Entertainments
Pradas, Lidia; Rahnema Alavi, AhmadCase F-863-EFinanceOn Wednesday, May 9, 2007, Esteban Lázaro, managing director of Fiction Entertainments, received an unexpected call from Alejandro Sáez, branch manager at Banco Santander, the company's main bank. Alejandro was sorry to inform Esteban that the bank was tightening its credit policies and could not increase the company's line of credit, as Alicia Casado, CFO of Fiction Entertainments, had requested a few days earlier. Alejandro also warned Esteban ...Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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BMW: Currency Hedging 2007 - Teaching Note
Oleaga M.; Campa, Jose ManuelTeaching Note FT-73-EFinanceThe BMW Group continued to perform successfully in 2007 despite difficult conditions, by achieving record figures for sales volume and revenues. External factors continued to affect figures adversely. The ongoing weakness of the US dollar and the Japanese yen, the generally high cost of raw materials and less favorable financing conditions all continued to have a negative impact. This negative impact was increased by costs of market launches for ...Starting at €0.00
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Morgan Stanley 2005 - Teaching Note
Oleaga M.; Campa, Jose ManuelTeaching Note FT-72-ECorporate GovernanceThis case is designed in order to discuss if some practices of Morgan Stanley´s Board of Directors followed the best interest of shareholders and whether or not they comply with the good practices of the Corporate Governance Code.Starting at €0.00
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Morgan Stanley, 2005
Oleaga M.; Campa, Jose ManuelCase F-805-ECorporate GovernanceIn the fall of 2005, Miles Marsh, Morgan Stanley Lead Director, was looking at a series of requests from different groups of shareholders for proposals to be included in the agenda for the forthcoming Annual Shareholders meeting of Morgan Stanley. It had been a very eventful year at the company. During the spring of 2005, Zoe Cruz, a 24-year veteran of Morgan Stanleys Institutional Securities Group and Stephen Crawford, the Firm's Chief Adminis...Starting at €8.20
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BNP Paribas
Oleaga M.; Campa, Jose ManuelCase F-838FinanceA finales del año 2007, BNP Paribas era el segundo mayor banco de la Eurozona en capitalización bursátil y el primero por el total de activos. El Grupo empleaba a 150.000 personas, de las cuales 120.000 trabajaban en Europa, y tenía presencia en más de 85 países, entre los que destacaba su presencia en el mercado europeo y en EEUU. En Francia, BNP Paribas daba servicios de banca al por menor, a través de una red de 2.200 sucursales y cerca de 3...Starting at €8.20
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Royal Bank of Scotland
Oleaga M.; Campa, Jose ManuelCase F-837Finance, Service and Operations ManagementRoyal Bank of Scotland Group plc es una de las mayores empresas del mundo de servicios bancarios y seguros, con una capitalización bursátil de 44,4 millardos de libras esterlinas y un beneficio después de impuestos de 7,7 millardos al cierre de 2007. Sus oficinas centrales se encuentran en Edimburgo, aunque el grupo opera en todo Reino Unido, en Estados Unidos y resto del mundo a través de sus subsidiarias principales: The Royal Bank y NatWest. E...Starting at €8.20