IESE (España)
-
An Introduction to Decision Trees (Portuguese Version, Brazil)
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278-PBDecision AnalysisWhen facing a complex decision, the structure of the problem is oftentimes not obvious. A decision diagram can help the decision-maker understand the nature of the problem he or she is facing and evaluate the impact of risk on the final decision. It also allows us to carry out a sensitivity analysis, which investigates how sensitive our initial decision is to small changes in the relevant parameters.Starting at €8.20
-
Excel Tips for Advanced Users
de Santiago, RafaelTechnical Note ADN-281-EDecision Analysis, FinanceThis technical note is meant to enhance the reader's ability to build Excel models or to use those developed by colleagues, clients, financial institutions or other parties. It is not an introduction to Excel (a working knowledge of the software is assumed throughout). This document cannot substitute practice. Mastering the use of Excel is a skill and, as is the case with any other type of applied knowledge, it is not enough to understand the con...Starting at €8.20
-
Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
-
SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
-
Hertz & Dollar Thrifty
Estrada, JavierCase F-906-EFinanceMark Frissora, Hertz's chief executive officer and chairman of the Board, had been pushing Elyse Douglas, the company's chief financial officer, to come up with a figure. The figure was how much Hertz should bid to acquire Dollar Thrifty and still generate value for Hertz's shareholders. Frissora had been pursuing the acquisition of Dollar Thrifty for almost three years now, and yet a deal remained elusive. "It's now or never," Frissora told Doug...Starting at €8.20
-
Hertz y Dollar Thrifty: una introducción al DCF
Estrada, JavierCase F-940Entrepreneurship, FinanceEste caso examina el proceso detrás del intento de adquisición de Dollar Thrifty por parte de Hertz. Hertz Global Holdings (Hertz) es una empresa de alquiler de automóviles y equipos con sede en Park Ridge, Nueva Jersey. Walter Jacobs fundó la empresa en 1918, en Chicago, y la vendió, en 1923, a John Hertz, quien la rebautizó como Hertz Drive-Ur-Self System. Con el tiempo, Hertz pasó por varios propietarios, y cotiza en la Bolsa de Valores de Nu...Starting at €8.20
-
Atlas Financial Advisors
Estrada, JavierCase F-954-EFinanceThe team of advisors under the supervision of John Galt gathered at the Coral Gables, Florida, offices of Atlas Financial Advisors in early January 2020. The meeting was held with the sole purpose of issuing a recommendation to the Board of Trustees of the Green Hills golf club, whose $200 million endowment Atlas advised. This case replaces the F-727 Atlas Investment Management case from the same author.Starting at €8.20
-
WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
-
Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
-
Hilton Hotels, Corp.
Estrada, JavierCase F-711FinanceUn cliente que solicita la formación de una cartera de valores, se muestra interesado en que en la misma hayan acciones de los hoteles Hilton. Análisis de la situación de dicha cadena para la toma de una decisión correcta.Starting at €8.20