Darden University of Virginia (USA)
-
Conundrum Calls (A) and (B) - Teaching Note
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenTeaching Note DARDEN-OB-1352TN-ELeadership and People ManagementTeaching Note for products OB-1352 and OB-1353Starting at €0.00
-
Conundrum Calls (B)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1353-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €5.74
-
Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCase DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Starting at €8.20
-
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, LindsayCase DARDEN-M-0854-EMarketingBy mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to C...Starting at €8.20
-
Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.Case DARDEN-M-0942-EMarketingAshton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme carries for a lower price online. The customer offered Ashton Thyme the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to ...Starting at €8.20
-
Pitching J.Crew Maternity Apparel to Mickey Drexler - Teaching Note
Farris, Paul W.; Raggio, Randle D.Teaching Note DARDEN-M-0854TN-EMarketingTeaching note for product M-0854Starting at €0.00
-
Conundrum Calls (A)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1352-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €8.20
-
Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineTeaching Note DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Starting at €0.00