IESE (España)
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Additive Manufacturing at Etnia Barcelona
Calvo, Eduard; Lago, Alejandro; Sabrià, FedeCase P-1155-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations ManagementEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Starting at €8.20
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Hiperbaric: B2B 2.0 - Teaching Note
Foncillas, PabloTeaching Note MT-36-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company - a global leader with a presence all over the world - dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for...Starting at €0.00
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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Hiperbaric: B2B 2.0
Foncillas, PabloCase M-1303Innovation and Change, Marketing, StrategyStarting at €8.20
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SEUR: digitalizando el transporte urgente
Foncillas, Pablo; González, JorgeCase M-1309Information Technologies, Marketing, StrategyLa dirección de marketing de SEUR (Servicio Urgente de Transportes) se disponía a presentar en la sala de reuniones los resultados de los primeros seis meses del relanzamiento de la nueva web de la compañía, que había apostado recientemente por plantear una web con claro enfoque transaccional. En ese encuentro se analizarían algunos aspectos del rendimiento de la nueva página, tales como la evolución en ventas frente a objetivos, el encaje del p...Starting at €8.20
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Tejidos Especiales Edentel 4.0 (B) (Portuguese Version, Brazil)
Lago, Alejandro; Sabrià, FedeCase P-1170-PBService and Operations ManagementThe case describes the trials that the head of the Production Department at Tejidos Especiales Edentel is planning in order to meet delivery dates in the best way possible. This case is based on the case "Tejidos Especiales Edentel," P-988, by Professor Josep Riverola.Starting at €5.74
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Tejidos Especiales Edentel 4.0 (A) (Portuguese Version, Brazil)
Lago, Alejandro; Sabrià, FedeCase P-1169-PBService and Operations ManagementThe case describes the problems that Tejidos Especiales Edentel has been having with production programming ever since it started to operate via the Internet. The new system allows customers to change the priority of their orders in seconds, which increases costs for Edentel, reduces productivity and makes it more difficult to meet delivery dates. This case is based on the case "Tejidos Especiales Edentel," P-987, by Professor Josep Riverola.Starting at €8.20
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Hiperbaric: B2B 2.0
Foncillas, PabloCase M-1303-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company, a global leader with a presence all over the world, dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for i...Starting at €8.20
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20
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Athena Luxury Purses
Sabrià, Fede; Markakis, Mihalis; Sáez de Tejada Cuenca, AnnaCase OIT-5-EService and Operations ManagementAthena Luxury Purses needs a 12-month production plan to meet its monthly forecasted demand. We will work to create one based on what we know of the company's current production capacity, plus the cost of different capacity changes (such as hiring or firing employees, or overtime work) and the price and cost of the purses made.Starting at €8.20