IESE (España)
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Atam: el día después (B)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-245Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeIgnacio Aizpún (CEO) y su equipo idearon una solución que otorgó a Atam una mayor viabilidad. La estrategia principal consistía en concentrar las actividades económicas y en crear spin-offs con ánimo de lucro; es decir, siguiendo la tradición de innovar en todos sus aspectos de gestión, la Asociación lanzaría al mercado sociedades con ánimo de lucro provenientes del sector social. Así, a partir de entonces, Atam creó tres sociedades mercantiles a...Starting at €5.74
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Atam: Innovating in the Social Sector (A) and (B) - Teaching Note
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisTeaching Note DPOT-53-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeTeaching note about DPO-244, "Atam: Innovating in the Social Sectorl", for class use.Starting at €0.00
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Hispasa y Viton
Jarillo, J. C.; Segarra, José AntonioCase C-537Accounting and ControlStarting at €8.20
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Ibérica de Cadenas, S.A.
Jarillo, J. C.; Segarra, José AntonioCase C-536Accounting and ControlStarting at €8.20
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Atam: innovando en el sector social (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam es una asociación del Grupo Telefónica que nace en 1973 para la atención de personas con discapacidad y mayores dependientes, fruto de un acuerdo entre la empresa y sus sindicatos. Es una entidad sin ánimo de lucro, de ámbito nacional y declarada de utilidad pública, que posee 60.000 socios pertenecientes a veintiocho empresas del Grupo. Atam cuenta con tres grandes campos de acción: ayudas económicas individuales; equipamientos de atención ...Starting at €8.20
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The KLM Approach to Alliances - Teaching Note
Mitchell, Jordan; Ozcan, Pinar; Ariño, AfricaTeaching Note SMT-61-EStrategyWhen it teamed up with Northwest Airlines in 1989, KLM became Europe's first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the major milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, Alitalia,...Starting at €0.00
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Alianzas: sumar para multiplicar
Cassiman, Bruno; Cordon, Carlos; Eisenhardt, K.M.; Ozcan, Pinar; Ramaswany, Venkat; Vollmann, ThomasDossier DOS-2Innovation and Change, Marketing, Service and Operations Management, StrategyMultiplique sus capacidades y cree más valor a través de la colaboración. El esfuerzo compartido tiene premio.Starting at €15.00