IESE (España)
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The New Management Competencies and How They Are Learned and Developed
Rábade A.; Álvarez Alvarez, José LuisTechnical Note FHN-307-ELeadership and People ManagementStarting at €8.20
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Managerial unemployment survey - Part II: Spanish managers' reaction to unemployment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-305-ELeadership and People ManagementThis note studies how Spanish managers react to unemployment. This study is a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE's different programs. The 70 respondents represent all groups of managers. Key conclusion are: All groups of managers are affected by unemployment. The most often reason given for managerial unemployment is the lack of understanding with the superior. Only 25% of the respondents believe that t...Starting at €8.20
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Managerial unemployment survey - Part III: Spanish managers experience with self-employment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-306-ELeadership and People ManagementThis note studies the characteristics of managers that have decided to become self-employed and their experience with self-employment. The sample is drawn from alumni of IESE's different programs. The 91 respondents represent all different age groups and sexes. My conclusions are: Entrepreneurs tended to be youngers than their peers. Self-employed managers enter a large variety of industries, however the largest number starts a consulting busines...Starting at €8.20
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Journeys to the Self: Using movie directors in the classroom - Teaching Note
Svejenova, Silviya; Álvarez Alvarez, José Luis; Miller, PaddyTeaching Note DGT-25-ELeadership and People ManagementThe teaching note refers to the classroom use of two core instruments. One is a case study based on original research detailing the journey to personal and professional maturity of the Oscar-winning Spanish film director - Pedro Almodóvar (DG-1331-E). The second instrument is a documentary film: "Hearts of Darkness - A Filmmaker's Apocalypse" which chronicles the passage of Hollywood director - Francis Ford Coppola - in the problem-ridden Vietnam...Starting at €0.00
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International managerial transfers
Álvarez Alvarez, José Luis; Enrione A.Technical Note FHN-288-ELeadership and People ManagementStarting at €8.20
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Person-organization fit processes: The special case of top management succession
Álvarez Alvarez, José Luis; Fernández, Juan AntonioTechnical Note DPN-33-ELeadership and People ManagementStarting at €8.20
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Content Marketing: What It Is and How to Do It Well
Gallo, Iñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407-EMarketingContent marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your compa...Starting at €8.20
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The Almodóvar Brothers' Film Factory: Unbinding Art Through Tight Relationships
Svejenova, Silviya; Álvarez Alvarez, José LuisCase DG-1331-EEntrepreneurship, StrategyThe case describes the creation/development of film director Pedro Almodóvar's independent production company. It can be used to discuss the circumstances in which a creative person needs the support of his own company, which in this case is managed by a member of his own family and brings together external collaborators whom the director himself acknowledges as his second family.Starting at €8.20
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Henry V
Álvarez Alvarez, José Luis; Cappuyns, KristinCase FH-508-ELeadership and People ManagementThis case is based on Shakespeare's Henry V. The main objectives of the case are to explore the way visionary leaders communicate their vision and move people to the desired behaviour in times of crises. These elements are illustrated by extracts from the film of Henry V, directed by Kenneth Branagh.Starting at €8.20
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The Management Competencies of European Politicians
Pascual, Ernesto M.; Álvarez Alvarez, José LuisTechnical Note DGN-622-ELeadership and People ManagementIn this note we explore the reasons for wanting to carry out a systematic and objective analysis of the competencies of political leaders.Starting at €8.20