IESE (España)
- Case
Grupo DKV: realmente interesados en tí
Collection: IESE (España)Ref.: M-1343Published: Jun 21, 2016Format: PDFPages:Language: Spanish - Case
Employer branding en Siemens: ¿quién lidera la marca (A)
Collection: IESE (España)Ref.: M-1368Published: Jun 11, 2019Format: PDFPages: 11Language: Spanish - Technical Note
¿Qué sabemos de los altos directivos de éxito
Collection: IESE (España)Ref.: SMN-677Published: Jun 23, 2011Format: PDFPages: 17Language: Spanish - Case
BCN Brand: Selling Barcelona Around the World
Collection: IESE (España)Ref.: M-1340-EPublished: Jan 20, 2016Format: PDFPages: 20Language: English - Case
Privalia: From Private Club to Fashion Brand
Collection: IESE (España)Ref.: M-1330-EPublished: May 5, 2015Format: PDFPages:Language: English - Case
Siemens Employer Branding: Who Owns the Brand (A)
Collection: IESE (España)Ref.: M-1368-EPublished: Jun 11, 2019Format: PDFPages: 11Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Technical Note
Las marcas y las comunicaciones de las marcas
Collection: IESE (España)Ref.: MN-344Published: Sep 14, 2004Format: PDFPages:Language: Spanish - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: PDFPages: 47Language: Spanish - Teaching Note
Babé y Cia (A): adaptación al entorno de una empresa centenaria - Nota del instructor
Collection: IESE (España)Ref.: SMT-81Published: Nov 3, 2011Format: PDFPages: 8Language: Spanish