IESE (España)
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Rapid Growth Through Internationalization: Applus+
Kordecka, Izabela; Ricart, Joan EnricCase DG-1489-EStrategyThis case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requireme...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mango, socializando la moda - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso SM-1546 Mango, socializando la moda.Starting at €0.00
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El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00
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Mango, Socializing Fashion - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71-EStrategyTeaching note prepared as an aid for instructors in the classroom use of case SM-1546-E Mango, Popularizing Fashion.Starting at €0.00
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Rápida expansión vía internacionalización: Applus+ - Nota de instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45StrategyEsta nota del instructor se ha elaborado como ayuda en el caso DG-1489 "Rápida expansión vía internacionalización: Applus+".Starting at €0.00
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Intel: Competition Heats up in the Processor Market
Samila, Sampsa; Baeza, AntoniaCase SM-1730-EInnovation and Change, StrategyThe case describes the challenges faced by Pat Gelsinger, the new CEO of Intel, as he takes the helm in February 2021. In the processor market, Intel is facing a resurgent AMD that is manufacturing fully compatible processors. At the same time, Apple is moving from Intel processors to ARM and other manufacturers are developing ARM processors for servers. Intel has also fallen behind TSMC in manufacturing technology and is thus at a disadvantage r...Starting at €8.20
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Boeing 737 (C)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1729-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74
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Boeing 737 (A): Developing The Best-Selling Airplanes of Tomorrow
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1727-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €8.20