IESE (España)
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Rapid Growth Through Internationalization: Applus+
Kordecka, Izabela; Ricart, Joan EnricCase DG-1489-EStrategyThis case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requireme...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mango, socializando la moda - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso SM-1546 Mango, socializando la moda.Starting at €0.00
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Cuatro principios para gestionar tu trayectoria a largo plazo
Clark, DorieArticle 75540Leadership and People ManagementCuando te centras solo en las ganancias trimestrales; pones en peligro el crecimiento a largo plazo. Lo mismo ocurre en tu vida y trayectoria profesional. Sigue estos consejos para romper con el foco a corto plazo; tomar perspectiva y adoptar pequeños cambios que transformen tu faceta personal y laboral.Starting at €8.20
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BioRecilGent (B)
Miguel A. Ariño; Rodríguez Mariscal, ManuelCase AD-381-EDecision AnalysisThe case focuses on the development of a yet-to-be-approved drug. It presents the various options open to the company developing the drug in the context of the phases that the medicine must go through to be approved.Starting at €5.74
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BioRecilGent (A)
Miguel A. Ariño; Rodríguez Mariscal, ManuelCase AD-380Decision AnalysisEl caso presenta el desarrollo de un fármaco que todavía no está aprobado. Muestra las distintas opciones que tiene la empresa que lo desarrolla, según las diferentes fases para su aprobación.Starting at €8.20
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4 principles to manage your career for the long term
Clark, DorieArticle 75532Leadership and People ManagementJust as CEOs jeopardize long-term growth by only focusing on quarterly profits, we risk falling into the same trap in our personal and professional lives. Follow these tips to break the short-term orientation, see the big picture, and tap into the power of small changes to transform your life and career.Starting at €8.20
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El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00
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Mango, Socializing Fashion - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71-EStrategyTeaching note prepared as an aid for instructors in the classroom use of case SM-1546-E Mango, Popularizing Fashion.Starting at €0.00