IESE (España)
-
Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
-
Rapid Growth Through Internationalization: Applus+
Kordecka, Izabela; Ricart, Joan EnricCase DG-1489-EStrategyThis case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requireme...Starting at €8.20
-
Quarelli & Gabbianti - Nota del instructor
Alonso, J.; Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónTeaching Note DPOT-23Leadership and People ManagementEn la nota del instructor, tras hacer una breve sinopsis del caso, se presentan los temas de discusión: problemática de la dirección de personas en las empresas del lujo en el sector moda: gestión del ego/problemática organizativa en las empresas del lujo/ problemática de la gestión del conflicto y el negocio del creativo: valoración de intangibles frente a resultados económico. Se plantea un diseño de pizarras y el "timing" de la clase. ...Starting at €0.00
-
Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
-
Quarelli & Gabbianti - Teaching Note
Alonso, J.; Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónTeaching Note DPOT-23-ELeadership and People ManagementThis teaching note provides a brief summary of the case and presents the discussion topics: the problems involved in managing people in companies in the luxury fashion industry: ego management, organization problems in luxury companies, conflict management and the creative business, and assessing intangibles compared with economic results. In addition it provides a description of blackboard presentations and class timings.Starting at €0.00
-
Quarelli & Gabbianti (B)
Rodríguez, Cristina; Susaeta Erburu, Lourdes; Ortiz de Bethancourt R.; Pin Arboledas, José RamónCase DPO-101-ELeadership and People ManagementThe outcome of the situation described in case study A. This case focuses on the problem of managing designers in the luxury fashion industry. It describes the interpersonal conflict that arises in the company between the creative director and a new designer who has a more business-oriented approach. The case examines the problems of managing egos and conflicts, and the different organizational design models for this kind of company, depending on...Starting at €5.74
-
Mango, socializando la moda - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso SM-1546 Mango, socializando la moda.Starting at €0.00
-
Quarelli & Gabbianti (B)
Rodríguez, Cristina; Susaeta Erburu, Lourdes; Ortiz de Bethancourt R.; Pin Arboledas, José RamónCase DPO-101Leadership and People ManagementDesenlace final que da lugar al debate del caso A. Este caso se centra en la problemática de gestión de diseñadores en las empresas de lujo del sector de la moda. Describe el conflicto interpersonal que se provoca en la empresa entre el director creativo y un nuevo diseñador más orientado al negocio. Describe la problemática de la gestión del ego, la gestión del conflicto y los distintos modelos de diseño organizativo adecuados a este tipo de emp...Starting at €5.74
-
Quarelli & Gabbianti (A)
Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-100Leadership and People ManagementEste caso se centra en la problemática de gestión de diseñadores en las empresas de lujo del sector de la moda. Describe el conflicto interpersonal que se provoca en la empresa entre el director creativo y un nuevo diseñador más orientado al negocio. Describe la problemática de la gestión del ego, la gestión del conflicto y los distintos modelos de diseño organizativo adecuados a este tipo e empresas según sus diferentes estrategias.Starting at €8.20
-
El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00