IESE (España)
-
Mire más allá: una herramienta para controlar el entorno de su empresa
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715Information Technologies, Innovation and ChangeDurante décadas, sistemas de gestión como el cuadro de mando integral han ayudado a los directivos a analizar el rendimiento de sus empresas. Aunque son útiles para alinear la estrategia, se necesitan otras herramientas que monitoricen el entorno, pues es ahí donde se encuentran las oportunidades y riesgos reales. Tras analizar cómo los cambios externos hacen triunfar a algunas empresas y fracasar a otras, los autores presentan un sistema de gest...Starting at €8.20
-
El proceso de negocio: un modelo de pensamiento útil
Lucas Tomás, J. L.Technical Note DGN-351El documento se fundamenta en una perspectiva clínica de la dirección de empresas, tratando de profundizar en la dimensión práctica de la misma. En concreto propone el desarrollo del modelo de pensamiento denominado el proceso de negocio, que se centra en la identificación de la base y de las operaciones de negocio, en la búsqueda de la base económica de las actividades de las empresas. La nota contiene una metodología para mejorar la visión del ...Starting at €8.20
-
La Liga's RCD Espanyol: Analyzing the economics of soccer games
Davila, Antonio; Oyon, DanielCase C-783-EAccounting and ControlThe case presents an evaluation of a game played every year by the RCD Espanyol soccer team as a start to the season. The case provides the economic details of the game and the team so that students can analyze whether the game is profitable or not. The case is designed as introductory material for courses in managerial accounting and the economics of sports. It introduces the concepts of variable and fixed costs, direct and indirect costs, cost...Starting at €8.20
-
-
RCD Espanyol : Análisis económico de los partidos de fútbol
Davila, Antonio; Oyon, DanielCase C-783Accounting and ControlEl caso presenta un estudio del partido, el trofeo Ciutat de Barcelona, que el RCD Espanyol jugaba cada año como inicio o arranque de la temporada. Proporciona detalles económicos del propio partido y del equipo, con el objetivo de que los estudiantes puedan analizar si el torneo era o no rentable. Este caso está diseñado como material introductorio para cursos de contabilidad de gestión y economía del deporte. Introduce los conceptos de costes v...Starting at €8.20
-
Eye Care (A): A Business Manager Career
Cebrecos, Enrique; Stein, GuidoCase DPO-146-ELeadership and People Management, MarketingAlejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.Starting at €8.20
-
Eye Care (C): Alejandro Lanzagora's Performance Assessment
Cebrecos, Enrique; Stein, GuidoCase DPO-166-ELeadership and People Management, MarketingIn February 2009 Alejandro Lanzagorta, a Business Manager at Eye Care, meets with the director of his business unit, Tiago de Vasconcelos, to discuss his annual performance assessment. In quantitative terms, Alejandro's sales results are better than expected, in fact, the best in the company. Opinions differ, however, over cost management, where Alejandro believes he has also exceeded expectations. The disagreement intensifies when the discussion...Starting at €5.74
-
Eye Care (E): A Second Assesment
Cebrecos, Enrique; Stein, GuidoCase DPO-205-ELeadership and People ManagementIn February, as usual, Alejandro had his 2009 Global Perfomance and Development meeting with his superior, Tiago de Vasconcelos. His results had been very good: sales growth was 12.5%, reaching 100.3% of budgeted sales, above 98.1% of the business unit. In the new refractive line he had achieved 98%, compared to the average of 87%. Alejandro declared that communication had improved significantly, but even so he was nervous about his meetings with...Starting at €5.74
-
Clínicas Buenavista: Information for the Medical Director
Stein, Guido; Cebrecos, EnriqueCase E-127-EService and Operations ManagementThe following Wednesday Dr. Mackay, medical director and major shareholder in the Clínicas Buenavista was to have a meeting with Alejandro Lanzagorta, Business Manager at Eye Care, to negotiate lens prices for 2009. He had already told him on the phone that the group's buying potential was 4,000 multifocal lenses and 8,000 monofocal lenses so he should make a suitable offer, as they want to finalize the decision as soon as possible. However they ...Starting at €8.20
-
Eye Care (B): Changes
Cebrecos, Enrique; Stein, GuidoCase DPO-147-ELeadership and People Management, MarketingIn 2009 Alejandro was pondering on his future in the company and how he would be affected by the changes brought in by his boss, Vasconcelos, and at the same time wondering about the strange advice given him again by the Financial Director, also a friend of his, which was different from what he'd said four months earlier: "Be patient and hold on a little longer, but be careful not to slip on any banana skins you may find laid in your path."Starting at €5.74