IESE (España)
-
Hailing a New Era: Haier in Japan (B) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-265-ZHLeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Starting at €5.74
-
Nuevos tiempos: Haier en Japón (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-264Leadership and People ManagementFundada en 1984 por Zhang Ruimin, CEO actual de la compañía, Haier ha crecido rápidamente y ha pasado de ser una pequeña fábrica de frigoríficos en Qingdao, China, a ser un líder mundial en el sector de los electrodomésticos. Como una de las marcas más valoradas de China, Haier diseña, fabrica y comercializa diversas líneas de electrodomésticos, como frigoríficos, aparatos de aire acondicionado y lavadoras, en más de cien países. Desde 2006 Haier...Starting at €8.20
-
Hailing a New Era: Haier in Japan (B)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-265-ELeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Starting at €5.74
-
Hailing a New Era: Haier in Japan (A) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-264-ZHLeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Starting at €8.20
-
Hailing a New Era: Haier in Japan (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-264-ELeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Starting at €8.20
-
Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCase FH-324-ELeadership and People ManagementStarting at €8.20
-
Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875-EInnovation and Change, StrategyMiguel Torres Chile is a subsidiary of Bodegas Torres of Spain. This subsidiary was created with the purpose of exporting wines from Chile, satisfying thus the needs of American countries, and specially Latin America. Shortly after, the subsidiary also decided to penetrate the Chilean market and strengthen its position there. However, in March 1982 after two years of operations the company is neither successful in the domestic market nor in the e...Starting at €8.20
-
Miguel Torres-Chile (B)
Anzizu, J. M.; Martinez, Jon I.Case DG-876-EInnovation and Change, StrategyHaving successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study h...Starting at €5.74
-
Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCase FH-324Leadership and People ManagementEl caso se centra en el estilo de dirección de Luis Bartrina, director general de CPC-España, recogiendo su historial, su filosofía de dirección, un día típico en su agenda, y los comentarios de algunos de sus colaboradores.Starting at €8.20
-
Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875Innovation and Change, StrategyMiguel Torres-Chile es una subsidiaria de Bodegas Torres de España. Fue creada con el objetivo de exportar vinos desde Chile y satisfacer así las necesidades de los países americanos, especialmente de América Latina. Al poco tiempo decidió penetrar también en el mercado chileno y fortalecerse allí. Sin embargo, en marzo de 1982, después de dos años de operaciones, la empresa no tiene éxito ni en el mercado interno ni en el de exportación. Es el m...Starting at €8.20