IESE (España)
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Obvious, Intuitive and Wrong
Gunther McGrath, RitaArticle ART-1448-EEntrepreneurshipPast success can become tomorrows liability. But instead of throwing out the old and taking a bold leap into the new, leaders in uncertain times should focus on creating conditions for internally generated growth. Columbias Rita Gunther McGrath presents a portfolio of opportunities that managers can employ, including a questionnaire to help you pinpoint the greatest sources of uncertainty in the business, and thereby focus your investments in l...Starting at €8.20
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Volkswagen Navarra, 8th Collective Agreement (C): Latest negotiations
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-328-EEconomics, Leadership and People ManagementAfter more than eight months without the negotiating parties managing to reach an agreement, the unions decided to call in their German counterpart to help find a solution and make the parent company aware of why it had not been possible to reach an agreement in Spain. On the other hand, in response to the drawn out nature of the negotiating period, the management from Wolfsburg contacted Patrick and Carlos to find out what was causing the lack o...Starting at €5.74
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Volkswagen Navarra, 8th Collective Agreement (A): An agreement for the future
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-326-EEconomics, Leadership and People ManagementIn September 2012, Carlos Escobar, director of human resources for the Volkswagen plant in Navarra (hereafter, VW Navarra), was sitting in his office reading the mail that his secretary left him on his desk each morning. That day, the first letter in the pile was from Germany, signed by Herbert Waltl, the production manager for all the European Volkswagen (VW) plants. After reading the letter, Carlos called Patrick Danau, general manager of VW Es...Starting at €8.20
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Primark: nubes en el horizonte?
Villanueva Galobart, Julián; Nueno, José Luis; Balmaseda, CarmenCase M-1386Entrepreneurship, Innovation and Change, MarketingCon unas ventas globales de aproximadamente $1,750 mil millones en 2018, la distribución de moda era uno de los sectores más grandes a nivel mundial. En la década de los 80, una nueva estrategia de fabricación llamada "respuesta rápida" (Quick Response, QR) revolucionó el sector; esta estrategia reducía el plazo de entrega de los pedidos y fue evolucionando hasta convertirse en el modelo de negocio de "moda rápida" (Fast Fashion, FF). Sin embargo...Starting at €8.20
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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Cuando lo evidente y lo intuitivo no sirven
Gunther McGrath, RitaArticle ART-1448EntrepreneurshipEl éxito de ayer puede convertirse en la carga de mañana. Pero en tiempos de incertidumbre, en lugar de descartar lo viejo y tirarse a la piscina de lo nuevo, los líderes deberían centrarse en crear las condiciones necesarias para crecer desde dentro. Rita Gunther McGrath, de la Columbia Business School, presenta una cartera de oportunidades de la que pueden valerse los directivos. Incluye un cuestionario de gran ayuda para identificar las fuente...Starting at €8.20
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Adding Social Media to the Marketing Mix
Armelini, Guillermo; Villanueva Galobart, JuliánArticle ART-1968-EMarketingSocial media have rapidly gained share and attention among all kinds of consumers and companies, often at the expense of traditional media. Companies have started to redefine key aspects of their marketing mix. With advertising and online word of mouth competing for shrinking marketing budgets, many companies regard having an active presence in social media as a viable alternative to traditional advertising. Yet the authors believe this would be ...Starting at €8.20
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Volkswagen Navarra, 8th Collective Agreement (A, B, C and D) - Teaching Note
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónTeaching Note DPOT-76-EEconomics, Leadership and People ManagementThe case reflects an everyday situation for many companies: the negotiation of a collective agreement. There are a number of things that can help us to understand how a bargaining process should be approached by management: the importance of the team and its roles; the role of stakeholders, affected and interested parties, during the entire process and how they should be kept informed; the need to have a person leading the negotiation who is capa...Starting at €0.00
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Volkswagen Navarra, 8th Collective Agreement (B): The Germans are coming
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-327-EEconomics, Leadership and People ManagementAfter more than eight months without the negotiating parties managing to reach an agreement, the unions decided to call in their German counterpart to help find a solution and make the parent company aware of why it had not been possible to reach an agreement in Spain. On the other hand, in response to the drawn out nature of the negotiating period, the management from Wolfsburg contacted Patrick and Carlos to find out what was causing the lack o...Starting at €5.74
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Volkswagen Navarra VIII Convenio Colectivo (C): Últimas negociaciones
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-328Economics, Leadership and People ManagementDespués de más de ocho meses en los que las dos partes negociadoras no conseguían llegar a un acuerdo, los sindicatos decidieron llamar a su homónimo de Alemania para intentar buscar una solución y poner a la matriz al corriente de porque en España no se conseguía pactar un convenio. Por otro lado, la dirección de Wolsfburg dada la extensión del periodo de la negociación, se puso en contacto con Patrick y Carlos para averiguar las causas del desa...Starting at €5.74