IESE (España)
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Volkswagen Navarra, 8th Collective Agreement (C): Latest negotiations
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-328-EEconomics, Leadership and People ManagementAfter more than eight months without the negotiating parties managing to reach an agreement, the unions decided to call in their German counterpart to help find a solution and make the parent company aware of why it had not been possible to reach an agreement in Spain. On the other hand, in response to the drawn out nature of the negotiating period, the management from Wolfsburg contacted Patrick and Carlos to find out what was causing the lack o...Starting at €5.74
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Volkswagen Navarra, 8th Collective Agreement (A): An agreement for the future
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-326-EEconomics, Leadership and People ManagementIn September 2012, Carlos Escobar, director of human resources for the Volkswagen plant in Navarra (hereafter, VW Navarra), was sitting in his office reading the mail that his secretary left him on his desk each morning. That day, the first letter in the pile was from Germany, signed by Herbert Waltl, the production manager for all the European Volkswagen (VW) plants. After reading the letter, Carlos called Patrick Danau, general manager of VW Es...Starting at €8.20
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Volkswagen Navarra, 8th Collective Agreement (A, B, C and D) - Teaching Note
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónTeaching Note DPOT-76-EEconomics, Leadership and People ManagementThe case reflects an everyday situation for many companies: the negotiation of a collective agreement. There are a number of things that can help us to understand how a bargaining process should be approached by management: the importance of the team and its roles; the role of stakeholders, affected and interested parties, during the entire process and how they should be kept informed; the need to have a person leading the negotiation who is capa...Starting at €0.00
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Volkswagen Navarra, 8th Collective Agreement (B): The Germans are coming
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-327-EEconomics, Leadership and People ManagementAfter more than eight months without the negotiating parties managing to reach an agreement, the unions decided to call in their German counterpart to help find a solution and make the parent company aware of why it had not been possible to reach an agreement in Spain. On the other hand, in response to the drawn out nature of the negotiating period, the management from Wolfsburg contacted Patrick and Carlos to find out what was causing the lack o...Starting at €5.74
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Rappi: The Growth Dilemma
Valentí, Albert; Zunino, Diego; Panlilio, LorenzoCase M-1377-EEntrepreneurship, MarketingThe Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another geographical market.Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Volkswagen Navarra VIII Convenio Colectivo (C): Últimas negociaciones
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-328Economics, Leadership and People ManagementDespués de más de ocho meses en los que las dos partes negociadoras no conseguían llegar a un acuerdo, los sindicatos decidieron llamar a su homónimo de Alemania para intentar buscar una solución y poner a la matriz al corriente de porque en España no se conseguía pactar un convenio. Por otro lado, la dirección de Wolsfburg dada la extensión del periodo de la negociación, se puso en contacto con Patrick y Carlos para averiguar las causas del desa...Starting at €5.74