IESE (España)
-
Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
-
Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
-
Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
-
Pernod Ricard: el reto del crecimiento
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365Innovation and Change, Leadership and People Management, StrategyEl caso describe la llegada de un nuevo Presidente-Director General a la filial de Pernod-Ricard (PR) en España y Portugal, Eric Laborde, y los retos que ha de afrontar en 2013. Se aporta información histórica del Grupo, y se concreta en relación a España. Se profundiza en aspectos estratégicos, comerciales, financieros, de producción, de marketing, de recursos humanos, y también culturales, de valores, estilos de dirección de los miembros del CO...Starting at €8.20
-
Andrés Cardó en el Grupo Prisa - Nota del instructor
Stein, Guido; Ortiz, AlbertoTeaching Note DPOT-86Innovation and Change, Leadership and People Management, StrategyAndrés Cardó, consejero delegado de PRISA Radio, es licenciado en Economía y diplomado en Humanidades por la Universidad Pontificia Católica de Perú. Estudió Finanzas en el Programa de Alta Dirección de la Escuela Superior de Administración de Negocios (ESAN) de Lima. Lleva 25 años en PRISA, toda su carrera desde que empezó el Executive MBA del IESE en 1988 en Madrid. Antes había trabajado en Petróleos del Perú y en un grupo textil catalán de la ...Starting at €0.00
-
Pernod Ricard: The Challenge of Growth
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365-EInnovation and Change, Leadership and People Management, StrategyThis case describes the arrival of a new chairman/CEO to the Pernod Ricard subsidiary in Spain and Portugal, Eric Laborde, and the challenges he had to face in 2013. Historical information about the group is provided, most specifically in relation to Spain. The case further examines strategic, commercial, financial, productive, marketing and human resources elements as well as cultural and value aspects and management styles of the current and pa...Starting at €8.20
-
Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
-
Hiring a Chef - Simulation
San Martín, ÁlvaroSimulation DPOW-1-ELeadership and People ManagementDuration: 30 min
Game modes: Synchronous, first individual and then by teams.
Hiring a Chef is an engaging team decision-making exercise co-developed with IESE Business School and based on a case written by Álvaro San Martín. This exercise is designed for graduate students and executive education programs, aiming to teach participants the importance of collaboration, communication, and consensus-building in selecting the ideal candidate f... -
Charles Axelrod (B): Afrontando decisiones
San Martín, Álvaro; Quintanilla, JavierCase DPO-767Leadership and People ManagementCharles "Chuck" Axelrod, CEO de Spartan Capital Management, un famoso hedge fund o fondo de cobertura londinense, estaba valorando despedir a Taylor Dillon, director de Inversiones y uno de los autores intelectuales del reciente éxito del fondo. El buen clima en Spartan se estaba erosionando rápidamente. El conflicto de Dillon con Damian Akerman, director de una de las divisiones más importantes de Spartan, estaba alcanzando dimensiones insoport...Starting at €5.74
-
Andrés Cardó en el Grupo Prisa (A)
Ortiz, Alberto; Stein, GuidoCase DPO-377Innovation and Change, Leadership and People Management, StrategyAndrés Cardó, CEO de PRISA Radio, es licenciado en Economía y diplomado en Humanidades por la Universidad Pontificia Católica de Perú. Estudió Finanzas en el Programa de Alta Dirección de la Escuela Superior de Administración de Negocios (ESAN) de Lima. Lleva veinticinco años en PRISA, toda su carrera, desde que comenzara el Executive MBA del IESE en 1988, en Madrid. Anteriormente, había trabajado en Petróleos del Perú y en un grupo textil catalá...Starting at €8.20