IESE (España)
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Executive Coaching
Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-124-ELeadership and People ManagementThe purpose of this technical note is to explain what executive coaching at IESE consists of. To do this, the following points are dealt with: definition, origin, phases of a coaching process and specific features of executive coaching. Likewise, this article describes what the advantages are and what a participant can expect after deciding to take part in an executive coaching process on an IESE executive education program.Starting at €8.20
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Solution-Focused Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147-ELeadership and People ManagementThis technical note describes solution-focused coaching, its fundamental principles, characteristics and structure. It includes sections related to the participant's readiness to receive the sessions, how change is fostered and courage is developed in this process.Starting at €8.20
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Videocom
Ekue F.; Nueno, Pedro; Ogawa Y.; Taugbol P.Case E-12EntrepreneurshipSe trata de un "business plan" que presenta una empresa para ofrecer alquiler de salas para mantener videoconferencias. Este "business plan" fue seleccionado para ser presentado en la competición European Business Plan of the Year de 1994.Starting at €8.20
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What Does 360º Feedback Bring to Executive Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-139-ELeadership and People ManagementThe main objective of this technical note is to consider one question: Could 360-degree feedback be a useful tool to facilitate awareness-raising in a coaching process aimed at developing managerial competencies? Before tackling this question, we will define the concept of awareness-raising and 360-degree feedback and indicate where and for what purpose it has been used. We will then consider what 360-degree feedback brings to executive coaching....Starting at €8.20
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El coaching centrado en soluciones
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147Leadership and People ManagementEsta nota técnica describe qué es el coaching centrado en soluciones, los principios que lo rigen, sus características y su estructura. Incluye apartados relativos a la preparación del participante para recibir las sesiones, a cómo se fomenta el cambio en este proceso y al desarrollo del coraje en este.Starting at €8.20
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¿Qué aporta el feedback 360º al coaching ejecutivo
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-139Leadership and People ManagementEl objetivo principal de la presente nota técnica es indagar sobre la siguiente cuestión: ¿puede ser útil el feedback 360º como herramienta facilitadora de la toma de conciencia en un proceso de coaching de desarrollo de competencias directivas? Para ello, definiremos los conceptos de "toma de conciencia" y de "feedback 360º", e indicaremos dónde y para qué han sido utilizados. Seguidamente, reflexionaremos sobre qué aporta el feedback 360º al co...Starting at €8.20
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Häagen-Dazs Ice Cream (A). La creación de una marca global
Joachimsthaler, Erich A.; Taugbol P.Case M-967MarketingEn 1992, poco antes de la apertura de los Juegos Olímpicos de Barcelona, Häagen-Dazs abrió su primera heladería, en la Rambla de Cataluña de dicha ciudad. Pocos meses más tarde, la familia Farga, con larga tradición en el mundo de la pastelería y los helados en Barcelona, empieza a abrir sus propias heladerías de lujo, bajo la denominación Farggi Tub's & Ice Cream. El caso describe las actividades competitivas desarrolladas por ambos grupos hasta...Starting at €8.20
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Häagen-Dazs Ice Cream (A). The Making of a Global Brand
Joachimsthaler, Erich A.; Taugbol P.Case M-967-EMarketingIn 1992, shortly before the city hosted the Olympic Games, Häagen-Dazs opened its first ice-cream parlor in Barcelona, in Rambla de Cataluña. A few months later, the Farggi family, who had a long tradition in the patisserie and ice-cream business in Barcelona, started to open their own luxury ice-cream parlors under the name Farggi Tub's & Ice Cream. The case describes the two groups' competitive activities until the beginning of 1994. It also re...Starting at €8.20