IESE (España)
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Executive Coaching
Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-124-ELeadership and People ManagementThe purpose of this technical note is to explain what executive coaching at IESE consists of. To do this, the following points are dealt with: definition, origin, phases of a coaching process and specific features of executive coaching. Likewise, this article describes what the advantages are and what a participant can expect after deciding to take part in an executive coaching process on an IESE executive education program.Starting at €8.20
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Solution-Focused Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147-ELeadership and People ManagementThis technical note describes solution-focused coaching, its fundamental principles, characteristics and structure. It includes sections related to the participant's readiness to receive the sessions, how change is fostered and courage is developed in this process.Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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What Does 360º Feedback Bring to Executive Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-139-ELeadership and People ManagementThe main objective of this technical note is to consider one question: Could 360-degree feedback be a useful tool to facilitate awareness-raising in a coaching process aimed at developing managerial competencies? Before tackling this question, we will define the concept of awareness-raising and 360-degree feedback and indicate where and for what purpose it has been used. We will then consider what 360-degree feedback brings to executive coaching....Starting at €8.20
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El coaching centrado en soluciones
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147Leadership and People ManagementEsta nota técnica describe qué es el coaching centrado en soluciones, los principios que lo rigen, sus características y su estructura. Incluye apartados relativos a la preparación del participante para recibir las sesiones, a cómo se fomenta el cambio en este proceso y al desarrollo del coraje en este.Starting at €8.20
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¿Qué aporta el feedback 360º al coaching ejecutivo
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-139Leadership and People ManagementEl objetivo principal de la presente nota técnica es indagar sobre la siguiente cuestión: ¿puede ser útil el feedback 360º como herramienta facilitadora de la toma de conciencia en un proceso de coaching de desarrollo de competencias directivas? Para ello, definiremos los conceptos de "toma de conciencia" y de "feedback 360º", e indicaremos dónde y para qué han sido utilizados. Seguidamente, reflexionaremos sobre qué aporta el feedback 360º al co...Starting at €8.20
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Impulsando la transformación digital en DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195Finance, Information Technologies, Innovation and ChangeDBS, la principal entidad bancaria del sudeste asiático, emprendió un recorrido hacia la transformación digital a finales de 2013. En paralelo a la creación de una nueva unidad organizativa llamada Digibank, que encabezó la expansión de DBS a nuevos mercados, el banco puso en marcha el programa Digital Mindset para ayudar a transformar la empresa desde dentro. En el presente caso, que toma como inicio el año 2015, se describen los momentos clave ...Starting at €8.20