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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Some Thoughts on Business Plans (Spanish version)
Sahlman, William A.Case HBS-811S12EntrepreneurshipA framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs.Starting at €8.20
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Brazil at the Wheel (Spanish Version)
Jones, Geoffrey G.Case HBS-811S19EconomicsSe imparte en el segundo curso de MBA electiva sobre la evolución del Negocio global. Examina los costos y los beneficios de las políticas del gobierno brasileño para fomentar las multinacionales extranjeras para desarrollar una industria del automóvil durante la década de 1950. Una combinación de incentivos y el cierre de mercado se utiliza para atraer la inversión extranjera directa. Volkswagen respondió más positivamente que las empresas estad...Starting at €8.20
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RightNow Technologies (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-819S24EntrepreneurshipThe founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt in 2000. The central question is whether the company will create more value by staying independent or by joining a larger organization.Starting at €8.20
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Innocent Drinks (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-812S14Entrepreneurshipexpansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.Starting at €8.20
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Nantero (Spanish version)
Sahlman, William A.; Heath, Dan; Perkins, CarolineCase HBS-818S13FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso describe una decisión confrontar el fundador de Nantero, una compañía de desarrollo de una nueva tecnología de semiconductores. La compañía necesita recaudar capital de riesgo adicional. Los inversores potenciales han compitiendo visiones para la empresa, y su modelo de negocio. Algunos inversores quieren la compañía para licenciar su tecnología a empresas de semi...Starting at €8.20
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How to Write a Great Business Plan (Spanish version)
Sahlman, William A.Article HBS-97409Entrepreneurshipthe people, the opportunity, the context, and the possibilities for both risk and reward. A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the right questions is a powerful tool. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it.Starting at €8.20
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Harris Seafoods, Inc. (Spanish version)
Fruhan, William E.; Sahlman, William A.Case HBS-205S07FinancePresents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest.Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20