IESE (España)
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El estilo todo el año: Moncler, de la pista a la calle
Ferraro, Fabrizio; Tozer, Alice; Baldo, Andrea; Ziegbe, MawuseCase SM-1621StrategyEste caso describe cómo Moncler, líder de las chaquetas de montaña en los cincuenta y sesenta, se transforma para devenir una pieza clave del mercado de los bienes de lujo, en el subsector de las prendas de moda. Repasa las decisiones clave que se tomaron en la década anterior a la OPV y las decisiones que la compañía tiene por delante en 2014. ¿Hasta dónde ampliar las líneas de producto? Tras aventurarse con los accesorios, el calzado y la óptic...Starting at €8.20
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Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch
Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, IsaacCase SM-1656-EInnovation and Change, Service and Operations Management, StrategyIn 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter Group. Two years later, in 2017, the financial community was expecting him to deliver results. However, the new combined ?1.8 billion company was not growing as fast as it used to, and questions remained about the synergies that could be achieved between two companies with very different busines...Starting at €8.20
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Competencia digital en moda y lujo: YNAP frente a Farfetch
Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, IsaacCase SM-1656Innovation and Change, Service and Operations Management, StrategyEn 2015 Federico Marchetti se convirtió en CEO del mayor distribuidor de lujo en línea del mundo tras orquestar la fusión del Yoox Group con el Net-a-Porter Group. Dos años después, en 2017, la comunidad financiera esperaba que hubiera conseguido resultados. Sin embargo, la nueva compañía surgida de la fusión, valorada en 1800 millones de euros, no crecía al ritmo esperado, y quedaban pendientes cuestiones sobre las sinergias que se podrían alcan...Starting at €8.20
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Gestión de las colas en las oficinas bancarias: caso BBVA (B)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCase P-1134Service and Operations ManagementLa parte (B) del caso presenta dos problemáticas concretas que permiten la aplicación de las pertinentes herramientas de análisis. En primer lugar, se trata de analizar el impacto en las esperas de los clientes de la ausencia temporal de empleados, y, en segundo lugar, de comparar el servicio ofrecido por empelados experimentados o principiantes.Starting at €5.74
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Managing Queues in Bank Branches: BBVA Case (A)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCase P-1133-EService and Operations ManagementIn 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.Starting at €8.20
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Style Knows No Season: Moncler's Leap From Piste to Street - Teaching Note
Ferraro, Fabrizio; Baldo, Andrea; Tozer, AliceTeaching Note SMT-107-EStrategyTeaching note to complement the case "Style Knows No Season: Moncler's Leap From Piste to Street." This teaching note provides a pedagogical road map for the instructor, including a comprehensive board plan and exhibits for slides, to help the instructor navigate through the content set out in the case.Starting at €0.00
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A Class of Their Own: A Brief History of Fashion and Luxury Goods
Baldo, Andrea; Ferraro, FabrizioTechnical Note SMN-689-EStrategyThe technical note provides a short history of fashion to help students understand the importance of fashion trends in the apparel industry. The focus is on understanding the relationship between social changes, fashion consumption and the fashion and luxury goods industry.Starting at €8.20
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Managing Queues in Bank Branches: BBVA Case (A) (Chinese Version)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCase P-1133-ZHService and Operations ManagementIn 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.Starting at €8.20
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Diesel SpA: Sustaining Growth in the Fashion Industry (A)
Baldo, Andrea; De Agostin, Luca; Ferraro, FabrizioCase DG-1496-EMarketingIn 2000, Renzo Rosso, the founder and CEO of the Italian apparel company Diesel, is wondering whether the company's strategy can help it grow in the millennium. By 2000, the Diesel brand had become one of the hottest in the denim fashion segment, but Rosso now needs to consider whether their current market positioning is sustainable in the long term and whether they should invest more in their retail operations. He also needs to consider how the...Starting at €8.20
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It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top - Teaching Note
Tozer, Alice; Arribas, Verónica; Ferraro, Fabrizio; Baldo, AndreaTeaching Note SMT-108-EMarketing, StrategyThis teaching note is designed to accompany the case "It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top," which looks at reasons behind the company's exponential growth from 2004 to 2014, as well as potential future growth strategies in an increasingly saturated handbag market.Starting at €0.00