IESE (España)
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Article
Lessons from 9/11: Operations in times of crisis
Collection: IESE (España)Ref.: 75533Published: Sep 1, 2021Format: PDFPages: 11Language: English - Article
Lecciones del 11 de septiembre: operaciones en tiempos de crisis
Collection: IESE (España)Ref.: 75545Published: Sep 1, 2021Format: PDFPages: 11Language: Spanish - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
Shalim (C)
Collection: IESE (España)Ref.: FH-317Published: Mar 1, 1988Reviewed: Nov 1, 2001Format: PDFPages: 3Language: Spanish - Case
Shalim (A)
Collection: IESE (España)Ref.: FH-315-EPublished: Mar 1, 1988Reviewed: Jan 21, 2002Format: PDFPages: 5Language: English - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English