IESE (España)
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
El estilo todo el año: Moncler, de la pista a la calle
Collection: IESE (España)Ref.: SM-1621Published: Jan 16, 2015Format: PDFPages: 25Language: Spanish - Case
Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch
Collection: IESE (España)Ref.: SM-1656-EPublished: Jan 22, 2018Reviewed: May 24, 2019Format: PDFPages: 25Language: English - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Case
Competencia digital en moda y lujo: YNAP frente a Farfetch
Collection: IESE (España)Ref.: SM-1656Published: May 16, 2019Format: PDFPages: 30Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Case
Innovando a través de la participación de las Organizaciones de Sociedad Civil (OSC): El Programa de VIH/SIDA
Collection: IESE (España)Ref.: P-1000Published: Oct 1, 2000Format: PDFPages: 13Language: Spanish